alison vellacott

Alison Vellacott co-founded Highlight PR in 1999 and heads up the agency’s consumer division.

An English graduate of Durham University, Alison began her career in marketing, working in children’s publishing and corporate printing, before moving into the world of PR. On relocating to Bath in 1996, she joined DRi Promotions, handling licensed promotions and PR for the likes of Mini, Forever Friends and Bananas in Pyjamas.

Over the last 10 years at Highlight, Alison has cemented her position as an expert in licensed character PR and marketing, working with DRi Licensing and overseeing national and international campaigns for global icon, Miffy.