agency and b2b PR

Typical PR tools we use to promote creative agencies and growing businesses include the following. Please click each to find out more…

strategic planning

We help analyse who you need to reach, where you’ll find them and how best to engage them. We’ll help you define what to say, when to say it and how to say it for maximum impact. And we’ll deliver clever integrated solutions within that framework to build lasting brand awareness, credibility and reputation.

media relations

We know what makes a good story and how best to pitch news, views and ideas to the right people at the right time. We write engaging copy and we supply eye-catching visuals. And with a wide range of strong contacts in the national, trade, online and sector-specific press, we’ll make sure your voice is consistently heard.

social media

For all kinds of businesses, social media can be great for building reputations, driving word of mouth and enhancing search results. From blogs to Twitter to LinkedIn, we can advise on the best ways to monitor the buzz, get involved in the right conversations and build a loyal network of followers.

news management

A regular flow of interesting news stories, on- and off-line, keeps companies front of mind with key audiences. We use a mixture of exclusive pitches, keyword-optimised online stories, photo galleries and social media tools to drive both instant visibility and boost your long-term search engine ranking.

features/case studies

Scheduled and ad hoc features give clients a good chance to share their thinking and examples of their work. We’re in regular touch with key features editors and writers to track potential opportunities as they arise. And we know just how to help shape and present your comments and your work for maximum impact with the right contacts.

press/issues monitoring

Monitoring your brand, your competitors and key trends on and off-line is all part of an effective PR strategy. We can help you find the right ways to jump on emerging trends, keep track of industry developments, and respond quickly and positively to any opportunities or threats.

viewpoints

Thought leadership is a great way for businesses to stand out from their peers. Whether it’s an opinion piece in a trade magazine, a feature on a key website or a company-run blog, we can help crystallise your thinking and craft copy to drive debates and get people talking.

profiles

Exclusive profiles on influential industry figures, major marketing campaigns or innovative small businesses are often in demand by the press. We have considerable experience in placing such profiles in trade, business and national media – often driving brand awareness for our clients in new markets.

awards

There is little we don’t know about the UK business awards scene – whether entering for our clients, or publicising national award schemes themselves. We’re experts in writing dynamic submissions for creative agencies and enterprising small businesses. On average, over 50% of entries we write for our clients end up winning awards.

copywriting

Good writing is an art. It’s not always easy to get across ideas and insights in just a few words. We believe in simple language, short sentences and an easy ‘flow’. We write web copy, e-bulletins, mailers, whitepapers, speeches and guides. And with one eye always on your keyword strategy, we’ll make sure every piece of online copy is helping boost your Google position.