Valentine’s Day is approaching, and love is in the air. But does that love extend to brands? Can people really love a brand? Do they care that much?
Brands can use social media to go beyond their traditional role as product or service providers and instead become ‘conversation starters’. This reinforces the consumer-brand relationship, creates loyalty and can generate revenue.
Well this was a bit of a no-brainer. Sport England’s #ThisGirlCan campaign – that aims to get more women exercising – is now in full swing, and has attracted rather a lot of attention.
Just back from London’s Toy Fair at Olympia, we report on how our client EPOCH making toys kicked off its 30th anniversary celebrations for Sylvanian Families with an eye-catching stand that stole the show, live entertainment, a slate of industry awards plus a stream of Sylvanian Selfies with celebrities and press!
Any savvy social media marketer worth their hashtag will know that the most valuable route for a social media competition is to encourage fans to both engage with and create content for your brand.
Our client Sylvanian Families recently held Sylvanian Summer, a photo competition which asked fans to send in photos of their Sylvanians enjoying their summer via social media for a chance to win several prizes.
Highlight PR has won a contract to boost awareness of The Military Preparation College (MPCT), a national organisation dedicated to helping 16-18 year olds prepare for a career in the Armed Forces.
Sylvanian Families Cosy Cottage Starter Home has been highly commended for Best Toy Design (3-5 years) in the Junior Design Awards 2014.
miffy – the picture book featuring Dick Bruna’s iconic bunny character – has won Best Classic Book in the Junior Design Awards 2014, it was announced today.
A new college dedicated to helping 16-18 year olds prepare for a rewarding career in the Armed Forces is to open in Cheltenham on 20th October 2014.
Today, EPOCH making toys launches its first national photography competition aimed at social media fans of its iconic toy brand, Sylvanian Families. In just ten weeks, almost 20,000 fans have engaged with the brand’s UK profiles on Facebook, Twitter and Instagram, managed on behalf of EPOCH making toys by Highlight PR.
EPOCH making toys has appointed Bath-based Highlight PR to manage PR and social media for its iconic collectible toy range, Sylvanian Families, as well as for its Aquabeads art range.
A group of British celebrities, including singer Beverley Knight, newsreader John Sergeant and model Imogen Thomas, demonstrated their love for Miffy by participating in a film to celebrate the launch of Simon and Schuster’s new, modernised range of books starring Dick Bruna’s classic character, which went in store nationwide on 27 February.
We hosted a children’s party at The Dutch Centre in London last week to celebrate the launch of the new modernised books featuring the classic character, Miffy…
It has been a phenomenal year for the team at Highlight PR – we’ve had the chance to work on some great brands in 2013, and November saw us win our first CiPR Gold Award! Here are our Highlights…
Bath-based Highlight PR has been named gold winner of Best Low Budget Campaign, in the 2013 South West Chartered Institute of Public Relations (CIPR) PRide Awards
Highlight PR has been nominated in the 2013 CIPR South West PRide Awards for Best Low Budget Campaign for its work for Norland College – Britain’s oldest and most prestigious nanny and childcare training college which is based in Bath.
Tech-loving parents-to-be can now get all the information they need about their baby’s development and how to prepare for the birth, thanks to Pregnancy Planner, a new app for iPhone (priced £1.49 from the App Store).
Highlight PR is helping to promote a ground-breaking new driving assessment called Nanny Drive iQ, which costs less than a tank of petrol, yet could save lives.
A new educational iPad app from Denmark which is revolutionising the way young children learn to read has been launched in the UK.