Ecoegg
Brief
Launch Ecoegg, a brand new alternative to washing powder, to the UK’s national consumer press, building brand awareness and driving sales via www.ecoeggonline.com.
Product PR
Face to face press briefings and personalised pitches to women’s monthly titles, homes and interiors magazines, women’s weeklies and national newspapers to sell in the many benefits of Ecoegg. Exploiting PR opportunities created by Ecoegg’s brand ambassador, celebrity Queen of Clean, Kim Woodburn.
Brand PR
Business profiles/interviews with the two inventors behind Ecoegg, plus PR activity focused around the brand’s core attributes: value for money, environmental credentials, and hypoallergenic qualities.
Sample Cuttings:
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