case study: Miffy
Brief
Build UK brand awareness of this iconic character, and drive sales of licensed merchandise across baby, pre-school, tween, teen and adult markets
Solution
Touring interactive family art exhibition, TV launch, library events, book signings, in-store promotions, PR partnerships (British fashion designer, Great Ormond Street Hospital), features, news stories, interviews, previews/reviews, product placement, competitions
Coverage
The Sunday Telegraph, The Guardian, The Times, Saturday Telegraph magazine, Blue Peter, Radio 4, Practical Parenting, Junior, Time Out, The Glasgow Herald, Girl Talk, Cosmo Girl, Mizz, Shout
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