Brief

Maximise UK brand awareness of this iconic children’s character, and drive high street and online sales of licensed merchandise across baby, pre-school, tween, teen and adult markets

Solution

Brand PR – Anniversary exhibitions and events, retail promotions, in-depth media profiles of Dick Bruna, plus strategic PR partnerships (e.g. with World Book Day 2010, British fashion designer, Great Ormond Street Hospital).
Product PR – Year-round placement of Miffy retail products in national/consumer shopping guides, driven by an effective mix of timely press visits and phone/email pitching to key contacts. Monthly online and offline competitions
Social Media - Ongoing Facebook and Twitter strategies, engaging Miffy fans with news, photos, retail information and giveaways.

Coverage

Press: All national newspapers: dailies, weekend supplements, online (telegraph.co.uk). Women’s Consumer: from She, Chat, Woman & home, Prima, Bella, Woman, Women’s Weekly. Parenting: from Junior to Prima Baby & baby websites/Mummy bloggers. Homes: Ideal Home, Living etc., Elle Decoration. Tween/teen: from Girltalk to Mizz, Shout. Broadcast: Radio 4, local BBC Radio, Blue Peter.