A Government-funded training provider that helps young people to build self-confidence, life skills and physical fitness through military principles has launched a new recruitment campaign: #BEINSPIRED.
Wicked’s Socker Bopper Body Bubble Ball launched at London Toy Fair 2017. We worked non-stop to maximise Press Day and attract huge interest in this fantastically fun new offering.
Experiential marketing group BEcause has joined with Dublin-based agency Imagine. The new partnership sees Imagine rebranded as BEcause Ireland.
A free education provision for aspiring young fitness and exercise instructors has opened in Cardiff city centre and is now welcoming applications.
MPCT, the unique training organisation that champions an ‘active learning’ curriculum for young people, has achieved significant growth since relocating its headquarters to larger premises in Cardiff five years ago.
Highlight PR’s consumer team took to London last week to run a fun game to mark the launch of Aquabeads’ new range of Finding Dory-themed products.
WWF-UK brand ambassador Will Young has become the first person to experience WWF-UK’s pioneering new VR campaign that highlights the plight of wild tigers, created by BEcause Experiential Marketing.
Getting reviews of kids’ TV shows in national listings press can be a challenge. So we’re pretty pleased to have well and truly smashed it for Bottersnikes & Gumbles, a new kids’ animation launching tonight on CBBC at 6pm.
The screening room at London’s Charlotte Street Hotel was bustling on Saturday 9 July for the UK premiere of Bottersnikes & Gumbles – a new kids’ TV animation series for 6-9 year olds launching on CBBC this month.
BEcause Experiential Marketing has been hired to mastermind the live hit squad aspect of a three-tiered sampling campaign for Clipper Teas to position the brand as the “Queen of Greens.”
Forest of Imagination has enjoyed its most successful year to date, attracting huge numbers to its fantastical forests, outdoor galleries and creative workshops.
Featuring a playful programme of sensory installations, artworks, outdoor theatre and participatory creative activities, Forest of Imagination is returning to Bath for its third year.
A determined teenager from South Wales who has juggled an intense physical training routine while also caring for his mother is now set to achieve his dream of joining the British Army.
Qatar Airways kicked off the launch of its new Birmingham flight route with a multi-sensory experiential activation, delivered by BEcause Experiential Marketing.
The story of 16-year-old triplets Mirran, Connor and Lauren Duffy getting set to join the Army after studying at Farnborough Military Preparation College drew lots of national press interest this week.
Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new campaign for its green tea range to encourage consumers to ‘turn over a new leaf’ in 2016.
After a national search and thousands of votes by fans, a picturesque village in Hampshire has been officially ‘twinned’ with Sylvanian Village.
A specialist training college that helps 16-19 year olds get fit and ready for employment, including rewarding careers in the Armed Forces, has been officially launched in Croydon.
Aspiring sports coaches and fitness instructors in Wales can now benefit from the opening of a new MPCT Sports Academy in Tonyrefail, Rhondda Cynon Taf.
A study commissioned by Tiny Pop has found that despite increasing demands, UK families now manage to enjoy more quality time together than ever before.
To mark the launch of Miffy’s Adventures: Big and Small on Tiny Pop, Highlight PR held a ‘Surprise Party’ on Twitter to #CelebrateMiffy.
A brand new CGI pre-school show featuring Dick Bruna’s classic character, Miffy launches tonight on Sony Pictures Television’s Tiny Pop channel.
Over 50 aspiring soldiers have demonstrated the Military Preparation College’s active curriculum at a presentation organised by Caerphilly AM Jeff Cuthbert.
Young students gain unique perspective of working in the Armed Forces at special event in Ryde that used technology to provide immersive experience of real combat situations.
BEcause’s new Brand Value Generator helps clients to predict both hard returns and softer measures by taking a scientific approach to the challenge of evaluating the wider impact of experiential marketing campaigns.
Brand experience agency BEcause has unveiled a new brand identity and website, and made two senior strategic appointments, as it puts ‘Brand Love’ at the heart of its proposition.
British Gas is staging a series of dance-themed events in shopping centres across the UK, with schoolchildren competing to win a share of almost £1m of Energy Makeovers for their schools. The roadshow is organised by brand experience agency BEcause.
Boursin, the indulgent French cheese brand owned by Bel UK, has launched a new virtual reality roadshow through BEcause to give consumers a more sensory experience of its products.
A new college for 16-19 year olds focused on active learning and character education has been officially launched in Newport, with help from Cardiff, Bridgend and Rhymney MPCT students.
Landscape architect Grant Associates has received an award from the Earth Champions Foundation for its contribution to protecting the planet’s environment.
Dick Bruna’s classic storybook character, Miffy, celebrated her 60th birthday yesterday with a make-over guaranteed to ensure the bunny’s popularity endures for future generations.
Malt scotch whisky brand The Macallan has unlocked the doors to its temporary London lair for a fully immersive brand event. Experiential marketing agency BEcause created the memorable and magical brand event.