If you’ve got innovative products or consumer brands to promote, we’ll make sure they’re seen in all the right places. We’ll devise integrated communications plans that drive brand awareness and sales. We’ll work out the best ways to engage the right consumers, making your brand or product the natural choice.

The launch of new consumer products and services, ranges and styles, or seasonal gifts, are all good PR ‘hooks’. The skill is packaging and ‘selling’ these stories to shopping editors for maximum impact, using the right mix of face-to-face, phone and online skills. We have excellent contacts across national, regional, lifestyle, family, women’s, teen and parenting media in this area – consistently delivering product coverage that really drives retail and online sales.

Milestone anniversaries offer great PR opportunities to spark fresh and renewed interest in brands and licensed properties. We have strong experience in devising and managing celebratory events and tours for the press and the general public. We know how to tie-in anniversaries with other significant events and brand partners to amplify the PR effect. We’ll help you capitalise on your brand heritage, whilst introducing contemporary twists to capture the public interest.

Brand-sponsored art exhibitions, library tours and retail events can inject fresh dimensions into PR campaigns, creating numerous hooks for publicity. We can help devise creative ideas for events and exhibitions, liaise with venues, manage suppliers and tour logistics, and pre-publicise everything in listings, arts and regional media. We’ll ensure your event is received with maximum impact for minimum cost and effort.

As more and more consumers make daily use of social networking, understanding how brands can make use of these channels in relevant and authentic ways to build a loyal following is vital. Working with trusted partners, we’ll help you monitor the buzz, create valued content and navigate this minefield to get the most out of platforms such as blogs, Facebook and Twitter.

Identifying relevant partners for third-party tie-ins or joint promotions is a valuable component of many consumer PR campaigns. We have conceived many successful partnerships for our clients, by building links with charities, fashion brands and national awareness days. We often work closely with licensing agencies in this area, advising on the best ways to leverage PR value from new partnerships, and supporting retail promotions.

Where brands have been created or are backed by distinctive personalities, we’ll always look to exploit this through high profile people features. We’ll research interesting angles for features editors on national broadsheets, and pitch exclusive content ‘packages’ in timely and refreshing ways. This has frequently resulted in major pieces of national coverage, full of key brand messages and images, creating further spin-off PR opportunities.

Editorial competitions and product giveaways are a mainstay of many product-based PR campaigns, building brand awareness whilst attracting and rewarding loyal fans. We organise numerous regional and national competitions, on- and off-line, using creative themes to appeal to editors of regular slots. We’ll manage every aspect of prize sourcing, photography, distribution and winner liaison, including photoshoots of winners where appropriate.

The quality of product and people photography can make or break consumer PR campaigns. We work with a trusted portfolio of skilled photographers to create simple, powerful images in the right style and format to appeal to different media. We manage digital photo libraries for clients, and distribute portfolios using a range of on- and off-line tools.

To be effective, and to rank well in search engine results, websites need well-crafted, search-optimised content which is regularly updated and of real value to visitors. We advise many of our clients on ways to improve their websites, and work in partnership with selected designers to provide fresh and engaging content for blogs and brand microsites.