Eve Fashion Swaps
Brief
Launch consumer PR, social media and blogger outreach campaign to pre-publicise two “Fashion Swap” events in Liverpool and Manchester, organised by experiential agency BEcause. The events, backed by Louise Redknapp, were to launch new Carlsberg brand Eve.
Solution
Set up and development of RefreshingEve Facebook and Twitter profiles, including daily posting, moderation, news, photos and competitions. Dedicated on- and off-line regional PR campaigns in Manchester and Liverpool, plus outreach to relevant fashion, style and city bloggers.
Sample Cuttings:
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