Miffy Product PR
Brief
Secure widespread product placement for a new range of Miffy Easter Eggs and other relevant seasonal products in Easter gift guides.
Solution
Strategic targeting of national, regional and consumer shopping guides, driven by a timely mix of press visits and personal pitching to key contacts.
Coverage
Widespread consumer press coverage, including women’s, parenting and food magazines, plus national newspaper Easter gift guides.
Sample cuttings:
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