Miffy

• BRIEF
  Build UK brand awareness of this iconic character, and drive sales of licensed merchandise across baby, pre-school, tween, teen and adult markets
• SOLUTION
  Touring interactive family art exhibition, TV launch, library events, book signings, in-store promotions, PR partnerships (British fashion designer, Great Ormond Street Hospital), features, news stories, interviews, previews/reviews, product placement, competitions
• COVERAGE
  The Sunday Telegraph, The Guardian, The Times, Saturday Telegraph magazine, Blue Peter, Radio 4, Practical Parenting, Junior, Time Out, The Glasgow Herald, Girl Talk, Cosmo Girl, Mizz, Shout

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