Miffy
Brief
Maximise UK brand awareness of this iconic children’s character, driving high street and online sales of licensed merchandise across baby, pre-school, tween, teen and adult markets.
Solution
National PR (click for more) - National features on Miffy the character and her creation by Dutch graphic designer Dick Bruna.
Anniversary PR (click for more) - Creation of anniversary exhibitions, news and associated publicity.
Event PR (click for more) - Set up of strategic PR events, charity and retail partnerships (e.g. with World Book Day 2010, Clements Ribeiro, Great Ormond Street Hospital).
Product PR (click for more) - Year-round placement of Miffy retail products in national/consumer shopping guides, plus regular online and offline competitions.
Social Media - Set up and management of Facebook and Twitter communities, engaging Miffy fans with news, photos, retail information and giveaways
Sample cuttings:
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