BOTTERSNIKES & GUMBLES

Launching a new kids’ TV show

Bottersnikes & Gumbles is an award-winning CGI animated series based on the classic children’s books from the 1970s and aimed at kids aged 6+ years. Full of suspense and humour, the show launched on CBBC in July 2016.

OUR BRIEF

  • Generate TV listings coverage & cast interviews to drive tune-in at launch
  • Attract TV press and bloggers to UK premiere in London
  • Manage the UK Twitter page & increase the global Facebook community
  • Liaise closely with CBBC press office and social media teams during launch

OUR RESULTS

  • 55 pieces of national coverage, including 9 Pick of the Days, 3 in-depth features
  • Total OTS (opportunities to see): 12.7 million
  • National coverage including The Sunday Times Culture, Daily Telegraph, The Times, Mail on Sunday, The Sunday Mirror, The Sun
  • Live interview with Miriam Margolyes on the BBC Radio 2 Chris Evans Breakfast Show on launch day
  • Double page in Sunday Mirror Notebook magazine about cast member: Miriam Margolyes
  • 80.4% social media growth across Twitter and Facebook