MIFFY

Introducing Miffy to a new generation

Created in 1955, Miffy is a classic character with enduring appeal across generations. And now the star of a new pre-school TV series on Tiny Pop.

OUR BRIEF

  • Create awareness amongst UK parents with babies/toddlers
  • Launch Miffy’s Adventures on Tiny Pop & build a loyal TV audience
  • Generate demand for new licensed merchandise
  • Develop a thriving social community of Miffy fans

OUR RESULTS

  • 258 items of coverage in 2016 (226m estimated reach)
  • Miffy’s Adventures: 45% channel uplift (Housewives with Kids 0-3 yrs) a month after launch on Tiny Pop (BARB)
  • 59% increase in total social community in 2016
  • New toy range launched in Debenhams, February 2017