WICKED

Generating buzz for outdoor active toys

The world’s largest manufacturer of returning boomerangs, Wicked specialises in fun, active, outdoor toys for kids and adults.

OUR BRIEF

  • Launch Wicked’s Socker Bopper Body Bubble Ball at London Toy Fair 2017
  • Drive retail pre-orders and consumer awareness
  • Build the company’s Instagram community

OUR RESULTS

  • 3-minute ‘Battle of the Balls’ feature on ITV’s This Morning (2.8m estimated views)
  • 1-minute feature on BBC 1 Newsround
  • Coverage in The Guardian, The Daily Telegraph, plus BBC News Facebook (38.2m Likes)
  • +1000% Instagram growth in 3 months