Projection mapping at Kuwait PSA Cup

 

Projection mapping by British creative agency Knifedge lit up the closing ceremony of the inaugural Kuwait Professional Squash Association Cup, staged in Kuwait City at the end of 2011.

Knifedge worked with Sydney-based Great Big Events to produce the spectacular light show, watched by thousands on the city’s landmark Green Island.  The 3 minute sequence was designed in Cinema 4D and After Effects and projected onto the island’s iconic water tower, using 2 x 20K Barco Projectors using PRG’s M-Box programming system.

Jonathan Brigden, managing director of Knifedge, comments:

“Projection mapping is a fantastic way to entertain and amaze public audiences – from large scale sports events like this, right down to more intimate music, theatre and corporate events.  We were delighted to help bring this inaugural tournament to such a spectacular finale.”

The Kuwait PSA Cup, staged from 23-29 November 2011, was held to honour the 50th anniversary of Kuwait’s independence.  The event was chaired by Sheikha Fadyha Al-Sabah, daughter of the Patriarch Amir HH Sheikh Saad Abdullah Al-Saba.  Forty-eight of the world’s top squash players competed for the title, which was eventually won byEngland’s James Willstrop.

Knifedge is no stranger to working on sports events in theMiddle East.  In 2010, the company wowed crowds at the Opening Ceremony of the World Athletics Championships with more projection mapping, this time onto two floating heliospheres.

 

The following two tabs change content below.
Nick Vellacott is founder of Highlight PR, and head of the agency's B2B division. He helps creative companies find their voice and stand out from the crowd through effective PR, content and communication.

Tags: ,

This entry was posted on Friday, January 27th, 2012 at 3:09 pm and is filed under Client News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Comments are closed.