We help analyse who you need to reach, where you’ll find them and how best to engage them. We’ll help you define what to say, when to say it and how to say it for maximum impact. And we’ll deliver clever integrated solutions within that framework to build lasting awareness, understanding and sales.

We know what makes a good story and how best to pitch news, views, products and ideas to the right people at the right time. We write engaging copy and we supply eye-catching visuals. And with a wide range of strong contacts across national, trade, online and sector-specific press, we’ll make sure you’re consistently in the spotlight.

For all kinds of businesses and brands, social media can be great for building communities, driving word of mouth, delivering website traffic and enhancing search results. From blogs and Twitter, to Facebook, LinkedIn and others, we can advise on the best ways to monitor the buzz, get involved in the right conversations and build a loyal network of followers and fans.

A regular flow of interesting news stories, on- and off-line, keeps companies front of mind with key audiences. We use a mixture of exclusive pitches, keyword-optimised online stories, photo galleries and social media tools to drive both instant visibility and boost your long-term search engine ranking.

Scheduled and ad hoc features give agency and corporate clients good chances to share their thinking and examples of work. We’re in regular touch with key features editors and writers to track potential opportunities as they arise. And we know just how to help shape and present your comments and your work for maximum impact with the right contacts.

Monitoring your brand, your competitors and key trends on and off-line is all part of an effective PR strategy. We can help you find the right ways to jump on emerging trends, keep track of industry developments, and respond quickly and positively to any opportunities or threats.

Thought leadership is a great way for businesses to stand out from their peers. Whether it’s an opinion piece in a trade magazine, a feature on a key website or a company-run blog, we can help crystallise your thinking and craft copy to drive debates and get people talking.

Exclusive profiles on interesting business personalities, major new marketing campaigns or innovative small businesses are often in demand by the press. We have considerable experience in placing such profiles in trade, business and national feature slots – often driving fresh brand awareness for our clients in new markets.

The launch of new consumer products and services, ranges and styles, or seasonal gifts, are all good PR ‘hooks’. The skill is packaging and ‘selling’ these stories to relevant page editors for maximum impact, using the right mix of face-to-face, phone and online skills. We have excellent contacts across national, regional, lifestyle, family, women’s, teen and parenting media in this area – consistently delivering product coverage that really drives retail and online sales.

Milestone anniversaries offer good PR opportunities to spark fresh and renewed interest in brands, licensed properties and companies. We have strong experience in devising and managing celebratory events and tours for the press and the general public. We know how to tie-in anniversaries with other significant events and brand partners to amplify the PR effect. We’ll help you capitalise on your brand heritage, whilst introducing contemporary twists to capture public or stakeholder interest.

Brand-sponsored art exhibitions, library tours and retail events can inject fresh dimensions into PR campaigns, creating numerous hooks for publicity. We can help devise creative ideas for events and exhibitions, liaise with venues, manage suppliers and tour logistics, and pre-publicise everything in listings, arts and regional media. We’ll ensure your event is received with maximum impact for minimum cost and effort.

Identifying relevant partners for third-party tie-ins or joint promotions is a valuable component of many consumer PR campaigns. We have conceived many successful partnerships for our clients, by building links with charities, fashion brands and national awareness days. We often work closely with licensing agencies in this area, advising on the best ways to leverage PR value from new partnerships, and supporting retail promotions.

Editorial competitions and product giveaways are a mainstay of many product and brand-based PR campaigns, building brand awareness whilst attracting and rewarding loyal fans. We organise numerous regional and national competitions, on- and off-line, using creative themes to appeal to editors of regular slots. We can manage every aspect of prize sourcing, photography, distribution and winner liaison, including photoshoots of winners where appropriate.

There is little we don’t know about the UK business awards scene – whether entering for our clients, or publicising national award schemes themselves. We’re experts in writing dynamic submissions for creative agencies and enterprising small businesses. On average, over 50% of entries we write for our clients end up winning awards.

Good writing is an art. It’s not always easy to get across ideas and insights in just a few words. We believe in simple language, short sentences and an easy ‘flow’. We write web copy, e-bulletins, mailers, whitepapers, speeches and guides. And with one eye always on your keyword strategy, we’ll make sure every piece of online copy is helping boost your Google position.

The quality of product, people and campaign photography makes a massive difference to any PR campaign. We work with a trusted portfolio of skilled photographers to create simple, powerful images in the right style and format to appeal to different media. We manage digital photo libraries for clients, and distribute portfolios using a range of on- and off-line tools.

To be effective, and to rank well in search engine results, websites need well-crafted, search-optimised content which is regularly updated and of real value to visitors. We advise many of our clients on ways to improve their websites, and work in partnership with selected designers to provide fresh and engaging content for blogs, websites and brand microsites.