Dutch-based media company Sanoma Media Netherlands BV has hired Highlight PR to help launch a new “Miffy’s Garden” iPad App to UK consumers.

Highlight will push the new app for the classic children’s character to a wide range of national, technology, parenting and lifestyle media and bloggers.

The new assignment complements Highlight’s on-going work for Mercis B.V. promoting the Miffy brand and licensed product ranges across the UK.  The agency has been retained by Mercis B.V. for over 10 years, and also manages personal PR for Miffy’s creator, Dick Bruna.