Today, EPOCH making toys launches its first national photography competition aimed at social media fans of its iconic toy brand, Sylvanian Families. In just ten weeks, almost 20,000 fans have engaged with the brand’s UK profiles on Facebook, Twitter and Instagram, managed on behalf of EPOCH making toys by Highlight PR.
To cater for this fast-growing, highly engaged audience, the competition encourages UK-based fans of all ages to upload eye-catching photos of their Sylvanian Families enjoying the summer – whether on holiday abroad or at home – using the hashtag #SylvanianSummer. There are over £1,400 of prizes to be won, including a £1000 Forest Holiday in a log cabin or treehouse in the UK. The competition runs throughout July and August.
Sally Carnall, Marketing Manager at EPOCH making toys, comments:
“We’ve designed this Sylvanian Summer photo competition so it really connects with our social media fans, from parents whose children enjoy Sylvanians now, to ‘second generation’ fans who loved playing with them when they were young. A love of nature and the great outdoors is at the heart of Sylvanian Families, and with their cosy log cabin escapes and beautiful treehouse retreats, Forest Holidays is the perfect fit for the top prize for this Sylvanian Summer competition. We hope it will inspire people to gather up their toys from the playroom or get them down from the attic, and take them on holiday or set them up in the garden or park, in order to take some really creative photos. I can’t wait to see the results!”
How the competition works:
Launched on 1 July, the #SylvanianSummer photo competition is running across the official social media platforms for the brand (Twitter: @SylvanianUK, Facebook: SylvanianFamiliesUK and Instagram: @SylvanianFamiliesUK).
Parents and children can bond over their favourite toys and work together to create engaging visual scenes with their Sylvanian Families characters.
On Twitter and Instagram each image needs to be tagged with the hashtag #SylvanianSummer, while on Facebook, the photo must be entered as a comment on a status which specifically mentions the Sylvanian Summer competition.
Closing date for entries is midnight on 31st August 2014. (More information on how to enter and terms and conditions relating to the competition can be found on www.sylvanianfamilies.net/uk/news).
There is a hefty selection of prizes for the best entries including a Forest Holiday worth £1,000 for the winner, and a range of prizes for runners-up including: a Sylvanian Families Grand Hotel complete with a Chocolate Rabbit Family and several furniture sets, plus 1 Sylvanian Families Cedar Terrace House, and a further 10 Chocolate Rabbit Families.
Sylvanian Families is celebrating its 30th anniversary in 2015, and this competition is the first in a series of campaigns it has lined up to rekindle the brand’s iconic status before the 30th.
The competition winner and runners up will be announced in September.