Organic baby brand Babease has appointed Highlight PR to manage its consumer and trade PR.

Babease is the new generation of food for babies, that believes the exciting journey of food begins with the very first taste. The brand champions the importance of babies developing savoury palates before sweet ones, and is disrupting the baby food aisle while creating healthy eaters for life through its vegetable-led, real food focus.

Highlight’s role is to raise awareness of Babease’s distinctive range of vegetable-led weaning products, and to promote the company’s key differentiator in the marketplace – that Babease creates food for babies, not baby food. Every ingredient found in Babease’s perfectly-balanced recipes is used for a reason, with no hidden fruit or water fillers.

Founded by trained chef Tom Redwood and endorsed by expert nutritionists and parents, Babease aims to introduce little ones to distinct flavours and textures though its broad range of recipes.

The brand already offers a wide range of Stage 1 and 2 recipes that are gentle on babies’ tums, stimulating their taste buds. The team is always busy in the Babease kitchen with lots of product innovation and growth in the pipeline.

Alison Vellacott, Consumer Director of Highlight PR, comments:

“Babease’s approach is shaking up the baby food aisle, promoting the importance of vegetable-led weaning to create healthy eating habits for life. This is a brand with a great story to tell, and we look forward to using our own blend of experience working with kids’ and food brands to make Babease famous.”

Tom Redwood, Founder and Chef, Babease, adds:

“We believe sweet baby food is of the past, and are passionate about giving little ones the opportunity to taste real, flavoursome food. That’s why we create food for babies, not baby food. We look forward to working with Highlight PR to firmly establish our position as the healthiest, tastiest and most trusted food brand for little ones.”