We love toys here at Highlight – and embrace every opportunity to use PR and social media to help get colourful characters into the hands of those that matter most: children and parents.
From classic toys to the latest gadgets and crazes, our experienced team does it all.
So we’re delighted that our campaigns for toy brands have been shortlisted for four categories at two prestigious awards this year: the UK Agency Awards and the CIPR South of England and Channel Islands Pride Awards.
These highly-competitive awards recognise outstanding work and creative campaigns delivered for, and by, brands across the UK. It’s an honour to be in such great company.
Sylvanian Families: Best Consumer Relations Campaign and Best Integrated Campaign
Our combined creative use of PR, social, content and experiential stunts for Sylvanian Families’ Town series launch sees Highlight in the running for two awards at PRide and the UK Agency Awards respectively. We created the world’s smallest fashion show which was unveiled to London fashion press at Hamley’s Regent Street before touring the UK as part of an experiential roadshow to intu shopping malls, securing 124 items of press coverage including the Evening Standard and Sunday Telegraph.
Miffy: Best Integrated Campaign
Our focused campaign for Miffy to reposition the long-established brand as a design-led baby gift and interiors brand, whilst still maintaining her appeal for design-loving adults sees us also in the running for ‘Best Integrated Campaign’ at PRide this year. With over 300 media mentions secured, product placement across the likes of The Metro, Sunday Mirror Notebook and Mother & Baby, plus 45% social media growth YOY, Miffy’s popularity continues to grow and grow.
Aquabeads: Best Social Media Campaign
Global craft brand Aquabeads allows children aged 6+ to make imaginative artistic creations – and a strong social media presence is key to brand awareness and future growth. Our highly creative management of social platforms, including running monthly digital games such as #AquaScrabble and #AquaCars, showcased the brand’s partnerships with character properties including Minions and Disney’s Cars 3, helping drive 62% year-on-year total community growth, and now puts us on the shortlist for social excellence at the UK Agency Awards.
Alison Vellacott, Consumer PR Director at Highlight PR, comments:
“The toy industry is incredibly fast-moving, and the past 12 months has seen brands have to work even harder to stand out amidst a shifting retail environment. We’re hugely proud to have been shortlisted for four awards for our creative and highly-measurable campaigns for Miffy, Aquabeads and Sylvanian Families.”
The UK Agency Awards winners are named on 13 September. PRide Award winners will be revealed on 30 November.