Kallø, the natural food brand owned by Wessanen UK, is set to launch a new Honey Rice & Corn Cake, the latest in a line of breakfast innovations from the brand.
As part of Kallø’s commitment to healthier eating, the low-calorie cakes contain only three ingredients; rice, corn and honey. The organic and all-natural product will be available in a 125g pack containing 13 jumbo-sized rice & corn cakes from August at Waitrose, Sainsbury’s, Ocado and other specialist retailers (RRP £1.90).
This will be the third sweet-flavoured SKU in the Kallø range alongside the brand’s Apple & Cinnamon and Blueberry & Vanilla rice cakes.
The versatile and great-tasting snack offers a simple and healthy choice for breakfast and morning snacking, which makes up 38% of total Kallø consumption.
As a simple serving suggestion, top them with Greek yoghurt or peanut butter and banana. At only 37 calories per rice cake, the new Organic Honey Rice & Corn cakes are a healthier alternative to a morning piece of toast and are both gluten-free and vegetarian friendly.
Bryan Martins, marketing and category director at Wessanen UK, says:
“Kallø’s delicious new rice & corn cake is an exciting new addition to our growing portfolio of healthy foods. The 125g pack is ideal for keeping at work or at home, as a convenient breakfast for those on the go, or a great-tasting snack. Calorie-laden snacks can soon add up and so lighter options, like the new Honey rice & corn cakes, can help consumers make more considered, healthy food choices.”
In line with Kallø’s brand ethos, the Organic Honey Rice & Corn Cakes are made with only the finest natural ingredients using simple processes and contain no artificial colours, flavours or preservatives.
Kallø is the leading natural rice cakes brand; it is no.1 in the jumbo format and the fastest growing in the segment (+17% YOY) [source: IRI we 25th May 2019].
In addition to brand owner Wessanen UK, Kallø is B Corp certified in recognition of its commitment to organic ingredients and helping consumers to eat more healthily.