Great PR can make a massive difference to any app’s commercial success. But what’s the best way to get started, and what are the key tools for success? Here are some tips.
This week, our consumer PR team headed along to the 60th annual Toy Fair at London’s Olympia, where 250 companies were exhibiting. Here’s our quick take on this year’s show.
Highlight PR helped The Beano Annual become the number one best selling Annual in the run up to Christmas 2012, beating off competition from One Direction and Moshi Monsters.
Some of Britain’s best-loved comedians feature as Beano characters on a special front cover of a limited edition 75th Anniversary Beano Annual, to be given to guests at the British Comedy Awards tomorrow night.
BBC Breakfast and The Metro both featured The Beano Christmas annual yesterday, despite a news agenda dominated by the royal baby announcement.
DC Thomson has hired Highlight PR to promote the 75th Anniversary edition of The Beano Annual in the run up to Christmas.
Michael Kenny – the first male nanny student to study a degree in childcare at the world famous Norland College in Bath – has started his first week of term in the media spotlight thanks to Highlight PR.
Singapore’s Gardens by the Bay, the dramatic leisure destination designed by UK landscape architects Grant Associates, has welcomed over one million visitors in its first two months including the Duke and Duchess of Cambridge.
Highlight PR has produced a new web video for Grant Associates, in which the landscape architects talk about their role as lead designers on Gardens by the Bay in Singapore.
Highlight PR has been appointed by Bath-based landscape architects Grant Associates to boost the practice’s profile on a local, national and international basis.
Norland College, the Bath-based childcare college, has retained Highlight PR to help build its profile as a leading voice within the UK childcare industry.
Highlight PR has been appointed by licensing agent Metrostar to promote a new range of Dear Zoo licensed products to coincide with the 30th Anniversary of the classic picture book.
Miffy’s first ever App for iPad, ‘Miffy’s Garden’ is the most popular paid for iPad ‘books’ app, racing to number 1 in the iTunes charts just 24 hours after it was launched.
Dutch-based media company Sanoma Media Netherlands BV has hired Highlight PR to help launch a new “Miffy’s Garden” iPad App to UK consumers.
Creative awards in the marketing industry are a bit like marmite – you either love them or hate them. For all the time, money and effort they take, are they really worth it?
It’s been an action-packed year so far for Miffy, as this classic children’s character celebrates her 55th anniversary throughout 2010. As we enter the final quarter with Christmas on the horizon, we look back at some of the highlights.