The screening room at London’s Charlotte Street Hotel was bustling on Saturday 9 July for the UK premiere of Bottersnikes & Gumbles – a new kids’ TV animation series for 6-9 year olds launching on CBBC this month.
BEcause Experiential Marketing has been hired to mastermind the live hit squad aspect of a three-tiered sampling campaign for Clipper Teas to position the brand as the “Queen of Greens.”
Forest of Imagination has enjoyed its most successful year to date, attracting huge numbers to its fantastical forests, outdoor galleries and creative workshops.
Featuring a playful programme of sensory installations, artworks, outdoor theatre and participatory creative activities, Forest of Imagination is returning to Bath for its third year.
A determined teenager from South Wales who has juggled an intense physical training routine while also caring for his mother is now set to achieve his dream of joining the British Army.
Qatar Airways kicked off the launch of its new Birmingham flight route with a multi-sensory experiential activation, delivered by BEcause Experiential Marketing.
The story of 16-year-old triplets Mirran, Connor and Lauren Duffy getting set to join the Army after studying at Farnborough Military Preparation College drew lots of national press interest this week.
Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new campaign for its green tea range to encourage consumers to ‘turn over a new leaf’ in 2016.
After a national search and thousands of votes by fans, a picturesque village in Hampshire has been officially ‘twinned’ with Sylvanian Village.
A specialist training college that helps 16-19 year olds get fit and ready for employment, including rewarding careers in the Armed Forces, has been officially launched in Croydon.
Aspiring sports coaches and fitness instructors in Wales can now benefit from the opening of a new MPCT Sports Academy in Tonyrefail, Rhondda Cynon Taf.
A study commissioned by Tiny Pop has found that despite increasing demands, UK families now manage to enjoy more quality time together than ever before.
To mark the launch of Miffy’s Adventures: Big and Small on Tiny Pop, Highlight PR held a ‘Surprise Party’ on Twitter to #CelebrateMiffy.
A brand new CGI pre-school show featuring Dick Bruna’s classic character, Miffy launches tonight on Sony Pictures Television’s Tiny Pop channel.
Over 50 aspiring soldiers have demonstrated the Military Preparation College’s active curriculum at a presentation organised by Caerphilly AM Jeff Cuthbert.
Young students gain unique perspective of working in the Armed Forces at special event in Ryde that used technology to provide immersive experience of real combat situations.
BEcause’s new Brand Value Generator helps clients to predict both hard returns and softer measures by taking a scientific approach to the challenge of evaluating the wider impact of experiential marketing campaigns.
Brand experience agency BEcause has unveiled a new brand identity and website, and made two senior strategic appointments, as it puts ‘Brand Love’ at the heart of its proposition.
British Gas is staging a series of dance-themed events in shopping centres across the UK, with schoolchildren competing to win a share of almost £1m of Energy Makeovers for their schools. The roadshow is organised by brand experience agency BEcause.
Boursin, the indulgent French cheese brand owned by Bel UK, has launched a new virtual reality roadshow through BEcause to give consumers a more sensory experience of its products.
A new college for 16-19 year olds focused on active learning and character education has been officially launched in Newport, with help from Cardiff, Bridgend and Rhymney MPCT students.
Landscape architect Grant Associates has received an award from the Earth Champions Foundation for its contribution to protecting the planet’s environment.
Dick Bruna’s classic storybook character, Miffy, celebrated her 60th birthday yesterday with a make-over guaranteed to ensure the bunny’s popularity endures for future generations.
Malt scotch whisky brand The Macallan has unlocked the doors to its temporary London lair for a fully immersive brand event. Experiential marketing agency BEcause created the memorable and magical brand event.
Students from South Wales’ Military Preparation Colleges were put to the test this week in a gruelling sailing challenge in difficult weather conditions.
A design team led by landscape architects Grant Associates and architects MVRDV has been shortlisted by the Urban Redevelopment Authority (URA) of Singapore to develop an overall concept master plan for the city’s 24km-long Rail Corridor.
Bath’s historic Queen Square became the home for a magical “Forest of Imagination” this weekend, put together by a team of local creative organisations in a free 4-day contemporary arts event for the City.
A former soldier from Wales who set up a specialist college to help teenagers prepare for rewarding careers in the Armed Forces has won a top regional business award for his directorship.
A new college dedicated to helping 16-18 year olds prepare for a rewarding career in the Armed Forces has opened in Wolverhampton, and is already welcoming applications from aspiring military teenagers.
Britain’s knowledge of nature is dwindling to worrying new levels with younger generations now less clued up than ever, according to a shocking new study.
One in five parents believes it’s more important for their child to be successful and wealthy than happy and healthy when they are an adult, research has revealed.
The Military Preparation College (MPCT) has launched a major recruitment drive for 16-19 year olds who want to boost their fitness, confidence and employment prospects.