Brand experience agency BEcause has unveiled a new brand identity and website, and made two senior strategic appointments, as it puts ‘Brand Love’ at the heart of its proposition.
BEcause unveils new brand love identity
Client News
British Gas stages Energy Performance Roadshow
British Gas is staging a series of dance-themed events in shopping centres across the UK, with schoolchildren competing to win a share of almost £1m of Energy Makeovers for their schools. The roadshow is organised by brand experience agency BEcause.
Boursin indulges in virtual reality experience
Boursin, the indulgent French cheese brand owned by Bel UK, has launched a new virtual reality roadshow through BEcause to give consumers a more sensory experience of its products.
New college for active learners opens in Newport
A new college for 16-19 year olds focused on active learning and character education has been officially launched in Newport, with help from Cardiff, Bridgend and Rhymney MPCT students.
Grant Associates receives Earth Champion Award
Landscape architect Grant Associates has received an award from the Earth Champions Foundation for its contribution to protecting the planet’s environment.
Miffy gets make-over at 60
Dick Bruna’s classic storybook character, Miffy, celebrated her 60th birthday yesterday with a make-over guaranteed to ensure the bunny’s popularity endures for future generations.
The Macallan host immersive brand experience event
Malt scotch whisky brand The Macallan has unlocked the doors to its temporary London lair for a fully immersive brand event. Experiential marketing agency BEcause created the memorable and magical brand event.
Military hopefuls take part in sailing challenge
Students from South Wales’ Military Preparation Colleges were put to the test this week in a gruelling sailing challenge in difficult weather conditions.
Grant Associates shortlisted for Singapore project
A design team led by landscape architects Grant Associates and architects MVRDV has been shortlisted by the Urban Redevelopment Authority (URA) of Singapore to develop an overall concept master plan for the city’s 24km-long Rail Corridor.
Forest of Imagination welcomes over 6,000 visitors
Bath’s historic Queen Square became the home for a magical “Forest of Imagination” this weekend, put together by a team of local creative organisations in a free 4-day contemporary arts event for the City.
MPCT founder wins Director’s Award
A former soldier from Wales who set up a specialist college to help teenagers prepare for rewarding careers in the Armed Forces has won a top regional business award for his directorship.
Military Preparation College opens in Wolverhampton
A new college dedicated to helping 16-18 year olds prepare for a rewarding career in the Armed Forces has opened in Wolverhampton, and is already welcoming applications from aspiring military teenagers.
Sylvanian survey reveals low nature knowledge
Britain’s knowledge of nature is dwindling to worrying new levels with younger generations now less clued up than ever, according to a shocking new study.
Parents’ hopes for child’s future shown in survey
One in five parents believes it’s more important for their child to be successful and wealthy than happy and healthy when they are an adult, research has revealed.
Damning findings on youth fitness in MPCT survey
The Military Preparation College (MPCT) has launched a major recruitment drive for 16-19 year olds who want to boost their fitness, confidence and employment prospects.
Reebok ‘pumps it up’ with BEcause
Reebok, together with live brand experience agency BEcause, kicked off an experiential campaign this weekend in Bluewater Shopping Centre for the brand’s new Z Pump Fusion trainer.
Sylvanian Families opens new nature trail
A new children’s nature trail featuring our client, Sylvanian Families, is to open at Hatchlands Park, the National Trust property in Surrey, on Friday 1st May, 2015.
Announcing the Miffy X UNIQLO collection
Mercis B.V. has announced a collaboration clothing line with UNIQLO featuring our client, Miffy, in a special Spring Summer 2015 kids wear range to mark Miffy’s 60 anniversary.
Over 2000 take part in St David’s Day Run 2015
Over 2,000 runners took part in the 13th annual St David’s Day Run, that took place on Sunday 1st March 2015 in Cardiff’s Bute Park and was organised by MPCT.
Sylvanian Families at Toy Fair 2015
Just back from London’s Toy Fair at Olympia, we report on how our client EPOCH making toys kicked off its 30th anniversary celebrations for Sylvanian Families with an eye-catching stand that stole the show, live entertainment, a slate of industry awards plus a stream of Sylvanian Selfies with celebrities and press!
Behind the Scenes: Sylvanian Summer
Our client Sylvanian Families recently held Sylvanian Summer, a photo competition which asked fans to send in photos of their Sylvanians enjoying their summer via social media for a chance to win several prizes.
Success for Sylvanian Families in Design Awards
Sylvanian Families Cosy Cottage Starter Home has been highly commended for Best Toy Design (3-5 years) in the Junior Design Awards 2014.
Miffy Crowned Best Classic Children’s Book
miffy – the picture book featuring Dick Bruna’s iconic bunny character – has won Best Classic Book in the Junior Design Awards 2014, it was announced today.
Military Preparation College Opens In Cheltenham
A new college dedicated to helping 16-18 year olds prepare for a rewarding career in the Armed Forces is to open in Cheltenham on 20th October 2014.
#SylvanianSummer Photo Competition Launches
Today, EPOCH making toys launches its first national photography competition aimed at social media fans of its iconic toy brand, Sylvanian Families. In just ten weeks, almost 20,000 fans have engaged with the brand’s UK profiles on Facebook, Twitter and Instagram, managed on behalf of EPOCH making toys by Highlight PR.
Celebrities make film to mark Miffy book relaunch
A group of British celebrities, including singer Beverley Knight, newsreader John Sergeant and model Imogen Thomas, demonstrated their love for Miffy by participating in a film to celebrate the launch of Simon and Schuster’s new, modernised range of books starring Dick Bruna’s classic character, which went in store nationwide on 27 February.
Miffy mingles with the stars at book launch
We hosted a children’s party at The Dutch Centre in London last week to celebrate the launch of the new modernised books featuring the classic character, Miffy…
New Pregnancy app for tech-loving parents-to-be
Tech-loving parents-to-be can now get all the information they need about their baby’s development and how to prepare for the birth, thanks to Pregnancy Planner, a new app for iPhone (priced £1.49 from the App Store).
New App helps kids to learn to read by writing
A new educational iPad app from Denmark which is revolutionising the way young children learn to read has been launched in the UK.
Norland College’s training in the news
Some great national coverage today for our Bath-based client Norland College, for its unique approach to high quality nanny training, including self-defence classes and advanced driving skills.
Highlights of Toy Fair 2013
This week, our consumer PR team headed along to the 60th annual Toy Fair at London’s Olympia, where 250 companies were exhibiting. Here’s our quick take on this year’s show.
PR helps Beano Annual Top 2012 Charts
Highlight PR helped The Beano Annual become the number one best selling Annual in the run up to Christmas 2012, beating off competition from One Direction and Moshi Monsters.