BEcause unveils new brand love identity

17th August 2015Client News

Brand experience agency BEcause has unveiled a new brand identity and website, and made two senior strategic appointments, as it puts ‘Brand Love’ at the heart of its proposition.

British Gas stages Energy Performance Roadshow

3rd July 2015Client News

British Gas is staging a series of dance-themed events in shopping centres across the UK, with schoolchildren competing to win a share of almost £1m of Energy Makeovers for their schools. The roadshow is organised by brand experience agency BEcause.

Miffy gets make-over at 60

21st June 2015Client News

Dick Bruna’s classic storybook character, Miffy, celebrated her 60th birthday yesterday with a make-over guaranteed to ensure the bunny’s popularity endures for future generations.

Grant Associates shortlisted for Singapore project

21st May 2015Client News

A design team led by landscape architects Grant Associates and architects MVRDV has been shortlisted by the Urban Redevelopment Authority (URA) of Singapore to develop an overall concept master plan for the city’s 24km-long Rail Corridor.

MPCT founder wins Director’s Award

19th May 2015Client News

A former soldier from Wales who set up a specialist college to help teenagers prepare for rewarding careers in the Armed Forces has won a top regional business award for his directorship.

Reebok ‘pumps it up’ with BEcause

30th March 2015Client News

Reebok, together with live brand experience agency BEcause, kicked off an experiential campaign this weekend in Bluewater Shopping Centre for the brand’s new Z Pump Fusion trainer.

Sylvanian Families at Toy Fair 2015

23rd January 2015Client News

Just back from London’s Toy Fair at Olympia, we report on how our client EPOCH making toys kicked off its 30th anniversary celebrations for Sylvanian Families with an eye-catching stand that stole the show, live entertainment, a slate of industry awards plus a stream of Sylvanian Selfies with celebrities and press!

Behind the Scenes: Sylvanian Summer

5th December 2014Client News

Our client Sylvanian Families recently held Sylvanian Summer, a photo competition which asked fans to send in photos of their Sylvanians enjoying their summer via social media for a chance to win several prizes.

#SylvanianSummer Photo Competition Launches

1st July 2014Client News

Today, EPOCH making toys launches its first national photography competition aimed at social media fans of its iconic toy brand, Sylvanian Families. In just ten weeks, almost 20,000 fans have engaged with the brand’s UK profiles on Facebook, Twitter and Instagram, managed on behalf of EPOCH making toys by Highlight PR.

Celebrities make film to mark Miffy book relaunch

10th March 2014Client News

A group of British celebrities, including singer Beverley Knight, newsreader John Sergeant and model Imogen Thomas, demonstrated their love for Miffy by participating in a film to celebrate the launch of Simon and Schuster’s new, modernised range of books starring Dick Bruna’s classic character, which went in store nationwide on 27 February.

New Pregnancy app for tech-loving parents-to-be

17th July 2013Client News

Tech-loving parents-to-be can now get all the information they need about their baby’s development and how to prepare for the birth, thanks to Pregnancy Planner, a new app for iPhone (priced £1.49 from the App Store).

Norland College’s training in the news

8th May 2013Client News

Some great national coverage today for our Bath-based client Norland College, for its unique approach to high quality nanny training, including self-defence classes and advanced driving skills.

Highlights of Toy Fair 2013

25th January 2013Client News

This week, our consumer PR team headed along to the 60th annual Toy Fair at London’s Olympia, where 250 companies were exhibiting. Here’s our quick take on this year’s show.

PR helps Beano Annual Top 2012 Charts

21st January 2013Client News

Highlight PR helped The Beano Annual become the number one best selling Annual in the run up to Christmas 2012, beating off competition from One Direction and Moshi Monsters.