What do you get when you cross one of the world’s most popular social media platforms and QVC-style home shopping?
TikTok Shop: How brands can build a social commerce store
Consumer PR
The King’s Coronation: Crowning glory for brands
The coronation of King Charles III was a momentous event – and with a run up of brand activity culminating in a weekend of celebrations, we recap some key highlights and takeouts.
Why trends matter in 2023 food PR
Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands. Here is our low down of the top trends influencing the industry.
Influencer marketing: how to build brand communities and engagement
Influencer marketing continues to be a powerful and dominant channel. Here’s part 1/2 of our guide to effective influencer marketing which delivers ROI.
Should my brand take on April Fool’s Day?
As the saying goes, laughter is the best medicine. And what better way to inject some humour into your brand than with an April Fool’s Day prank?
TikTok’s heart of gold and what brands can learn from it
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
What are the big food trends of 2023?
2023 is fast approaching, and that means a host of new food trends are taking root ready to become cult classics for the year to come. What will be worth the hype, and what will be consigned to the history books?
How to talk about sustainability when you’re not 100% sustainable
Wondering how best to communicate your business’s sustainability strategy? Here are a few useful tips – even if you’re not 100% sustainable.
BLE 2022: The future is empowering, bright and pushing boundaries
Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…
Lily O’Brien’s appoints Highlight PR to lead UK Christmas campaign
We are delighted to announce that luxury chocolatier, Lily O’Brien’s, has appointed Highlight to lead its consumer PR and influencer Christmas campaign in the UK.
First Miffy food pop-up at Westfield London
Miffy’s first UK food pop-up launches this summer at Westfield White City when Dick Bruna’s classic character takes over Ichiba, Europe’s largest food hall from 11th July (until 30th September 2022).
Miffy Afternoon Tea launches in London
Instagramable-themed afternoon teas are all over the menus of London’s top eateries this Spring.
Clipper uncovers the UK’s favourite tea pairings
Want to get the best out of your fish and chips? Did you know you should be pairing it with a cup of black tea?
Papa Johns drops biggest free NFT giveaway
For its latest Papa X Cheddar campaign, Papa Johns, today, launches its first collection of cool and collectable NFTs, known as non-fungible tokens, creating the metaverse’s biggest ever FREE NFT giveaway.
New Kallø survey reveals Brits’ worst date foods…and the recipe for love
This Valentine’s Day, Kallø has been on the hunt to uncover Brits’ most avoided (and most loved) first date recipes…
Matt Pritchard delivers UK’s ‘highest’ food drop: Papa John’s Hemp Sticks
Home delivery has been a lifesaver for many over the last two years, but we took it to new heights this week with a PR stunt involving Matt Pritchard undertaking the UK’s ‘highest’ food delivery drop.
Highlight helps launch Papa John’s first ever fashion drop
Highlight PR helped pizza brand Papa John’s launch an exclusive drop of customised delivery driver uniform.
Highlight and Whole Earth supporting Team GB the ‘Whole Way’ this summer
Whole Earth peanut butter nut, Jamie Ramsay, is going the Whole Way for Team GB.
Highlight PR to promote the first kids’ virtual influencers
Highlight has been hired to promote the first virtual influencers for kids.
TikTok 101: Everything brands need to know
Is TikTok marketing right for your brand?
Highlight wins two PRCA Gold Awards
Highlight PR celebrates two Gold wins at the PRCA Awards 2020.