What do you get when you cross one of the world’s most popular social media platforms and QVC-style home shopping?
The coronation of King Charles III was a momentous event – and with a run up of brand activity culminating in a weekend of celebrations, we recap some key highlights and takeouts.
Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands. Here is our low down of the top trends influencing the industry.
Influencer marketing continues to be a powerful and dominant channel. Here’s part 1/2 of our guide to effective influencer marketing which delivers ROI.
As the saying goes, laughter is the best medicine. And what better way to inject some humour into your brand than with an April Fool’s Day prank?
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
2023 is fast approaching, and that means a host of new food trends are taking root ready to become cult classics for the year to come. What will be worth the hype, and what will be consigned to the history books?
Wondering how best to communicate your business’s sustainability strategy? Here are a few useful tips – even if you’re not 100% sustainable.
Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…
We are delighted to announce that luxury chocolatier, Lily O’Brien’s, has appointed Highlight to lead its consumer PR and influencer Christmas campaign in the UK.
Miffy’s first UK food pop-up launches this summer at Westfield White City when Dick Bruna’s classic character takes over Ichiba, Europe’s largest food hall from 11th July (until 30th September 2022).
Instagramable-themed afternoon teas are all over the menus of London’s top eateries this Spring.
Want to get the best out of your fish and chips? Did you know you should be pairing it with a cup of black tea?
For its latest Papa X Cheddar campaign, Papa Johns, today, launches its first collection of cool and collectable NFTs, known as non-fungible tokens, creating the metaverse’s biggest ever FREE NFT giveaway.
This Valentine’s Day, Kallø has been on the hunt to uncover Brits’ most avoided (and most loved) first date recipes…
Home delivery has been a lifesaver for many over the last two years, but we took it to new heights this week with a PR stunt involving Matt Pritchard undertaking the UK’s ‘highest’ food delivery drop.
Highlight PR helped pizza brand Papa John’s launch an exclusive drop of customised delivery driver uniform.
Whole Earth peanut butter nut, Jamie Ramsay, is going the Whole Way for Team GB.
Highlight has been hired to promote the first virtual influencers for kids.
Is TikTok marketing right for your brand?
Highlight PR celebrates two Gold wins at the PRCA Awards 2020.