What do you get when you cross one of the world’s most popular social media platforms and QVC-style home shopping?
TikTok Shop: How brands can build a social commerce store
Content
The King’s Coronation: Crowning glory for brands
The coronation of King Charles III was a momentous event – and with a run up of brand activity culminating in a weekend of celebrations, we recap some key highlights and takeouts.
Top tips for boosting your corporate brand presence on LinkedIn
LinkedIn is an invaluable asset to your social media package. But, with so much noise, how do you craft the perfect presence? Here are our top tips.
Influencer marketing: how to build brand communities and engagement
Influencer marketing continues to be a powerful and dominant channel. Here’s part 1/2 of our guide to effective influencer marketing which delivers ROI.
Should my brand take on April Fool’s Day?
As the saying goes, laughter is the best medicine. And what better way to inject some humour into your brand than with an April Fool’s Day prank?
TikTok’s heart of gold and what brands can learn from it
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
What are the biggest trends in influencer marketing right now?
2022 State of Influencer Marketing reports have started to land, charting the official trends across 2020-2021 which have continued to play out this year. Here’s a recap of the big take-outs you need to know…
Goodfest 2022: How can we change the world?
Last week marked the return of Goodfest Cornwall, a two-day event exploring the themes of Triple A – Accessibility, Affordability and Authenticity. We’ve charted some of the big headlines here…
NFTs for brands: A simple ‘how to’ guide
It’s become the norm to read news reporting on ‘NFTs’, ‘the metaverse’ and ‘blockchains’. And the meteoric prices paid for digital objects continue to make headlines.
TikTok 101: Everything brands need to know
Is TikTok marketing right for your brand?
Influencer Spotlight: Clean Lean Bakes
We catch up with Instagrammer and food blogger Vicky Coates (@cleanleanbakes), on a typical week as an influencer.
The art of writing for time-poor audiences
Our attention spans have never been smaller. In the face of a relentless stream of breaking news, and with mobile devices ever-present, there’s never been a better time to tell a story quickly.
Five reasons why business blogging pays off
The humble blog is now one of the most powerful tactics within the content marketing toolkit, offering up big commercial benefits. Find out why.
Highlight wins ‘Best Content Marketing’ with BEcause
If content is king, then we reigned supreme at the 2016 UK Agency Awards, picking up the top prize alongside the BEcause Experiential Marketing team.
What is content marketing?
Content marketing is on the rise. It’s little wonder. Content has never before had such an essential role to play for B2B and consumer marketers alike. But what exactly is it, and how does it work?