It was another golden night for Highlight at this year’s CIPR South of England & Channel Islands PRide Awards, where we scooped two Golds for Best Consumer Relations Campaign and Best Integrated Campaign.
Double whammy win for Highlight at CIPR 2023
PR
The King’s Coronation: Crowning glory for brands
The coronation of King Charles III was a momentous event – and with a run up of brand activity culminating in a weekend of celebrations, we recap some key highlights and takeouts.
Why trends matter in 2023 food PR
Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands. Here is our low down of the top trends influencing the industry.
Working smarter: The impact of AI on the PR industry
While there has been resistance to AI in the past, PRs are now taking notice of the potential benefits it can bring to their daily lives. However, there is one question that overrules them all…
TikTok’s heart of gold and what brands can learn from it
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
What are the big food trends of 2023?
2023 is fast approaching, and that means a host of new food trends are taking root ready to become cult classics for the year to come. What will be worth the hype, and what will be consigned to the history books?
How to talk about sustainability when you’re not 100% sustainable
Wondering how best to communicate your business’s sustainability strategy? Here are a few useful tips – even if you’re not 100% sustainable.
Everything I know about PR (so far…)
I had only realised that I finally ‘broken into PR’ when I was on the other side of a careers fair table last week, giving advice to uni students about how to get into the PR industry. To round up what I’ve learnt so far (which is a lot) here’s my top 10…
Goodfest 2022: How can we change the world?
Last week marked the return of Goodfest Cornwall, a two-day event exploring the themes of Triple A – Accessibility, Affordability and Authenticity. We’ve charted some of the big headlines here…
BLE 2022: The future is empowering, bright and pushing boundaries
Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…
Lily O’Brien’s appoints Highlight PR to lead UK Christmas campaign
We are delighted to announce that luxury chocolatier, Lily O’Brien’s, has appointed Highlight to lead its consumer PR and influencer Christmas campaign in the UK.
Miffy launches responsibly sourced men’s apparel collection
Today is Earth Day and to mark the occasion, Miffy – the iconic bunny character created by graphic artist Dick Bruna – is launching a new limited edition, responsibly sourced men’s knitwear and accessories range.
Miffy Afternoon Tea launches in London
Instagramable-themed afternoon teas are all over the menus of London’s top eateries this Spring.
Clipper uncovers the UK’s favourite tea pairings
Want to get the best out of your fish and chips? Did you know you should be pairing it with a cup of black tea?
Grant Associates to create ‘Superbloom’ at Tower of London for Queen’s Jubilee
The moat at the Tower of London is set to be encircled by millions of flowers next summer to celebrate the Platinum Jubilee of Her Majesty The Queen.
Papa John’s pledges love for the planet
Marking World Vegan Month, Papa John’s is using real crew members – for the first time internationally – as the stars of its latest global Plant Love marketing campaign.
Kids’ production company, Paper Owl Films, hires Highlight PR
We’re excited to announce our new client partnership with Paper Owl Films.
Connecting with consumers during Covid-19
We’ve rounded up some of our clients’ online and socially-distanced initiatives during Covid-19 and lockdown.
Seven brands who’ve helped nations to #StayHome
Which are the brands that are hitting the mark with their #StayHome campaign content?
Five top tips for reaching ethical shoppers
How do you communicate your brand’s ethical credentials to a growing number of conscious consumers?
Three Golds for Highlight at CIPR PRide Awards
It was another great night for Team Highlight at this year’s CIPR PRide Awards South of England & Channel Islands.
Highlight PR shortlisted for six CIPR PRide Awards
Highlight PR has been shortlisted for six industry awards – including ‘Outstanding PR Consultancy’, as the agency celebrates its 20th anniversary this year.
Minerva’s Owls of Bath Sculptures Unveiled
Thirty giant Owl sculptures swooped onto Bath’s world famous Royal Crescent to launch the city’s newest sculpture trail, which begins this month.
A flying start for “Owls of Bath” Sculpture Trail
We had a hoot this week, launching Minerva’s Owls of Bath – the latest public art sculpture trail from the team behind Bath’s popular King Bladud’s Pigs trail 10 years ago.
5 things PR can do for food and drink brands
What does it take, these days, to make the leap into shopping baskets? How can your brand rise above its competition and strike a chord with consumers? A well-executed, honest and strategic PR for you in 2018.
Third year of social success for Highlight at PRide
Team Highlight celebrated a triple-header of award wins at the 2017 South of England and Channel Island Pride Awards on Friday night – including winning ‘Best Use of Social Media’ for the third year running.
PR for ethical brands: why corporate values matter
What do you stand for? What defines your brand? What’s your mission? Conscious consumers are looking for firms that do business the right way, and positive PR lies at the heart of this.
5 winning brand partnerships with kid’s characters
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.
Highlight PR shortlisted for six CIPR Awards
Team Highlight is delighted to have been shortlisted in six categories at the 2017 CIPR South of England and Channel Islands PRide Awards, including the ‘Outstanding Small PR Consultancy’ honour.
No rest for the Wicked: a successful London Toy Fair
Wicked’s Socker Bopper Body Bubble Ball launched at London Toy Fair 2017. We worked non-stop to maximise Press Day and attract huge interest in this fantastically fun new offering.
PR for licensed characters: why it matters
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
Team Highlight scoops CIPR Gold and Silver awards
Highlight is proud to have picked up another two industry awards at the 2016 CIPR PRide Awards for South of England and Channels Islands at a ceremony in Bristol for long-standing client Miffy.
12