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PR
Minerva’s Owls of Bath Sculptures Unveiled
Thirty giant Owl sculptures swooped onto Bath’s world famous Royal Crescent to launch the city’s newest sculpture trail, which begins this month.
A flying start for “Owls of Bath” Sculpture Trail
We had a hoot this week, launching Minerva’s Owls of Bath – the latest public art sculpture trail from the team behind Bath’s popular King Bladud’s Pigs trail 10 years ago.
5 things PR can do for food and drink brands
What does it take, these days, to make the leap into shopping baskets? How can your brand rise above its competition and strike a chord with consumers? A well-executed, honest and strategic PR for you in 2018.
Third year of social success for Highlight at PRide
Team Highlight celebrated a triple-header of award wins at the 2017 South of England and Channel Island Pride Awards on Friday night – including winning ‘Best Use of Social Media’ for the third year running.
PR for ethical brands: why corporate values matter
What do you stand for? What defines your brand? What’s your mission? Conscious consumers are looking for firms that do business the right way, and positive PR lies at the heart of this.
5 winning brand partnerships with kid’s characters
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.
Highlight PR shortlisted for six CIPR Awards
Team Highlight is delighted to have been shortlisted in six categories at the 2017 CIPR South of England and Channel Islands PRide Awards, including the ‘Outstanding Small PR Consultancy’ honour.
No rest for the Wicked: a successful London Toy Fair
Wicked’s Socker Bopper Body Bubble Ball launched at London Toy Fair 2017. We worked non-stop to maximise Press Day and attract huge interest in this fantastically fun new offering.
PR for licensed characters: why it matters
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
Team Highlight scoops CIPR Gold and Silver awards
Highlight is proud to have picked up another two industry awards at the 2016 CIPR PRide Awards for South of England and Channels Islands at a ceremony in Bristol for long-standing client Miffy.
Highlight shortlisted for CIPR PRide and UK Agency Awards
Team Highlight is celebrating after being shortlisted for seven industry awards all within the same week, including ‘Outstanding Small Public Relations Consultancy’.
A hat-trick of PRCA award wins for Highlight
The Highlight team is celebrating after picking up a trio of prestigious communications awards at 2016’s PRCA DARE Awards for the South West & Wales region.
How to effectively brief a PR agency
A crystal clear brief always pays off in the long run. When thinking about hiring an agency to support your brand, it’s invaluable to have the right kind of information handy from the very beginning.
What makes a great editorial photograph?
A picture used to tell a thousand words. Now, in our fast-paced culture where the next story is just one quick swipe away, a striking visual is everything.
Highlight PR shortlisted for top national CIPR award
Highlight PR has been shortlisted for a CIPR Excellence Award for Best Education Communications Campaign for its work for MPCT.
Highlight up for Best PR Agency Award
More good news on the awards front this week: we’ve been shortlisted for Best Public Relations agency with Under 40 staff in the RAR Awards 2016.
Anniversary PR: make the most of your milestone
Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.
“Army triplets” grab media attention
The story of 16-year-old triplets Mirran, Connor and Lauren Duffy getting set to join the Army after studying at Farnborough Military Preparation College drew lots of national press interest this week.
Effective PR strategy in a nutshell
An effective PR strategy is vital for success. Most business owners are short on time, so getting it right first time is essential. But where do you start?
5 top tips for a successful press launch
Capturing media interest and attracting the press to a launch event is a task that should not be taken lightly. When planning, it pays to remember five top tips.
How to make people fall in love with your brand
Valentine’s Day is approaching, and love is in the air. But does that love extend to brands? Can people really love a brand? Do they care that much?
Best PR campaign of the month: #ThisGirlCan
Well this was a bit of a no-brainer. Sport England’s #ThisGirlCan campaign – that aims to get more women exercising – is now in full swing, and has attracted rather a lot of attention.
PR for architects and designers – is it worth it?
Architecture and design lend themselves to PR. So why do many practices and studios still wonder whether PR is really worth it?
Is PressDoc the best Online PR platform yet?
With its attractive layout, ease of use, photo handling, SEO value and tracking features, PressDoc is a fantastic online press release tool for engaging with press, bloggers and customers in the digital age. We review this impressive PR tool.
PR for Apps: 7 essential things you need
Great PR can make a massive difference to any app’s commercial success. But what’s the best way to get started, and what are the key tools for success? Here are some tips.
Designing Gardens by the Bay video
Highlight PR has produced a new web video for Grant Associates, in which the landscape architects talk about their role as lead designers on Gardens by the Bay in Singapore.
The marketing role of creative awards
Creative awards in the marketing industry are a bit like marmite – you either love them or hate them. For all the time, money and effort they take, are they really worth it?