Valentine’s Day is approaching, and love is in the air. But does that love extend to brands? Can people really love a brand? Do they care that much?
How to make people fall in love with your brand
PR
Best PR campaign of the month: #ThisGirlCan
Well this was a bit of a no-brainer. Sport England’s #ThisGirlCan campaign – that aims to get more women exercising – is now in full swing, and has attracted rather a lot of attention.
PR for architects and designers – is it worth it?
Architecture and design lend themselves to PR. So why do many practices and studios still wonder whether PR is really worth it?
Is PressDoc the best Online PR platform yet?
With its attractive layout, ease of use, photo handling, SEO value and tracking features, PressDoc is a fantastic online press release tool for engaging with press, bloggers and customers in the digital age. We review this impressive PR tool.
PR for Apps: 7 essential things you need
Great PR can make a massive difference to any app’s commercial success. But what’s the best way to get started, and what are the key tools for success? Here are some tips.
Designing Gardens by the Bay video
Highlight PR has produced a new web video for Grant Associates, in which the landscape architects talk about their role as lead designers on Gardens by the Bay in Singapore.
The marketing role of creative awards
Creative awards in the marketing industry are a bit like marmite – you either love them or hate them. For all the time, money and effort they take, are they really worth it?
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