How do you communicate your brand’s ethical credentials to a growing number of conscious consumers?
Celebrities. Social superstars. Macro, micro and nano influencers. Which is the best fit for your next campaign?
We shed light on life as a digital influencer as we catch up with established parenting influencer @xivybeauslifex
Influencer marketing is now hugely, well, influential. But with so many ‘influencers’ going head-to-head in the very crowded social media arena, where do you begin?
The key to influencers’ appeal is their authenticity: but not all influencers are as genuine as they first appear. If you’re thinking of embarking on an influencer campaign for your brand, be sure to choose carefully.
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.
Highlight has been shortlisted for Social Media Campaign of the Year in the PRmoment Awards for our work on the 30th anniversary of Sylvanian Families.
Highlight’s consumer team enjoyed more awards success at the UK Social Buzz Awards for its work on both Miffy and Sylvanian Families campaigns.
We’re thrilled to announce we’ve won gold for ‘Best Use of Social Media’ in the 2015 South of England & Channel Islands PRide Awards (run by the CIPR).
The microblogging platform has announced both new features and redundancies as it evolves its offering. Highlight PR explores what Twitter’s future holds.
Highlight PR has been shortlisted for two Social Buzz Awards this year for its Miffy and Sylvanian Families work.
Highlight PR has been shortlisted in the 2015 South of England and Channel Islands CIPR PRide Awards for Best Use of Social Media for its consumer strategy for Sylvanian Families’ 30th Anniversary.
Brands can use social media to go beyond their traditional role as product or service providers and instead become ‘conversation starters’. This reinforces the consumer-brand relationship, creates loyalty and can generate revenue.
Any savvy social media marketer worth their hashtag will know that the most valuable route for a social media competition is to encourage fans to both engage with and create content for your brand.