What do you get when you cross one of the world’s most popular social media platforms and QVC-style home shopping?
TikTok Shop: How brands can build a social commerce store
Social Media
The King’s Coronation: Crowning glory for brands
The coronation of King Charles III was a momentous event – and with a run up of brand activity culminating in a weekend of celebrations, we recap some key highlights and takeouts.
Top tips for boosting your corporate brand presence on LinkedIn
LinkedIn is an invaluable asset to your social media package. But, with so much noise, how do you craft the perfect presence? Here are our top tips.
Influencer marketing: how to build brand communities and engagement
Influencer marketing continues to be a powerful and dominant channel. Here’s part 1/2 of our guide to effective influencer marketing which delivers ROI.
Should my brand take on April Fool’s Day?
As the saying goes, laughter is the best medicine. And what better way to inject some humour into your brand than with an April Fool’s Day prank?
TikTok’s heart of gold and what brands can learn from it
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
How to talk about sustainability when you’re not 100% sustainable
Wondering how best to communicate your business’s sustainability strategy? Here are a few useful tips – even if you’re not 100% sustainable.
Expert spotlight: Charlotte Stirling-Reed
If you’re a new parent, you may have heard of Charlotte Stirling-Reed.
A simple guide to effective Instagram Reels
When used correctly, Instagram Reels will get eyeballs onto your content and clicks to your profile.
TikTok 101: Everything brands need to know
Is TikTok marketing right for your brand?
Influencer Spotlight: Clean Lean Bakes
We catch up with Instagrammer and food blogger Vicky Coates (@cleanleanbakes), on a typical week as an influencer.
Connecting with consumers during Covid-19
We’ve rounded up some of our clients’ online and socially-distanced initiatives during Covid-19 and lockdown.
Seven brands who’ve helped nations to #StayHome
Which are the brands that are hitting the mark with their #StayHome campaign content?
Five top tips for reaching ethical shoppers
How do you communicate your brand’s ethical credentials to a growing number of conscious consumers?
Which type of influencer is right for your brand?
Celebrities. Social superstars. Macro, micro and nano influencers. Which is the best fit for your next campaign?
Influencer Spotlight: Ivy Beau’s Life
We shed light on life as a digital influencer as we catch up with established parenting influencer @xivybeauslifex
5 tips for influencer marketing success
Influencer marketing is now hugely, well, influential. But with so many ‘influencers’ going head-to-head in the very crowded social media arena, where do you begin?
Genuine influence: 3 ways to spot a fake influencer
The key to influencers’ appeal is their authenticity: but not all influencers are as genuine as they first appear. If you’re thinking of embarking on an influencer campaign for your brand, be sure to choose carefully.
Finding your brand’s tone of voice on social media
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
Picture perfect: 5 top tips for Instagram success
A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.
Highlight shortlisted for PRmoment Awards
Highlight has been shortlisted for Social Media Campaign of the Year in the PRmoment Awards for our work on the 30th anniversary of Sylvanian Families.
More success for Highlight at UK Social Buzz Awards
Highlight’s consumer team enjoyed more awards success at the UK Social Buzz Awards for its work on both Miffy and Sylvanian Families campaigns.
Social success for Highlight at PRide awards
We’re thrilled to announce we’ve won gold for ‘Best Use of Social Media’ in the 2015 South of England & Channel Islands PRide Awards (run by the CIPR).
What’s next for Twitter?
The microblogging platform has announced both new features and redundancies as it evolves its offering. Highlight PR explores what Twitter’s future holds.
Highlight shortlisted for two Social Buzz Awards
Highlight PR has been shortlisted for two Social Buzz Awards this year for its Miffy and Sylvanian Families work.
Highlight Shortlisted for Social Media Award
Highlight PR has been shortlisted in the 2015 South of England and Channel Islands CIPR PRide Awards for Best Use of Social Media for its consumer strategy for Sylvanian Families’ 30th Anniversary.
How to build a social media community
Brands can use social media to go beyond their traditional role as product or service providers and instead become ‘conversation starters’. This reinforces the consumer-brand relationship, creates loyalty and can generate revenue.
How to run a social media competition
Any savvy social media marketer worth their hashtag will know that the most valuable route for a social media competition is to encourage fans to both engage with and create content for your brand.