Building an arts and craft brand

Aquabeads is a fast-growing craft brand which lets kids make their own creations using coloured beads which stick together when sprayed with water. Licensed sets include Star Wars, Super Mario and Disney Frozen, Cinderella and Finding Dory.


  • Drive brand awareness via consumer product placement & blogger/online reviews
  • Build an active social media community amongst parents of kids who are Aquabeads fans
  • Create a stunt to mark the launch of the Aquabeads Finding Dory range, coinciding with the 2016 summer release of the film Finding Dory


  • 61+ items of coverage over last 12 months, including coverage in Huffington Post, The Independent, plus Bella and Stylist magazines
  • 18k+ social media fans, built from scratch over 2 years
  • #FindingAquabeads family treasure hunt (in London and on social media) generated 2000 tweets, 1.1 million reach, 1.4 potential impressions
  • NPD growth: now ranked as one of the top Craft Kit brands in the UK