Nurturing Future Foodies

Babease creates organic, vegetable-led food for babies, with delicious recipes to nurture future foodies. Babease’s honest, simple packaging makes life easier for busy mums and dads.



  • Build perceptions of Babease as the healthiest, tastiest and most trusted food brand for babies
  • Promote the importance of vegetable-led weaning amongst key audiences
  • Secure regular, positive coverage with parenting media, bloggers and food trade press
  • Reach UK parents at the critical moment: just before weaning


  • 90+ pieces of media coverage secured in first six months
  • Regular brand mentions in titles including Gurgle, B Baby, The Grocer and Natural Products
  • 289,000 estimated coverage views from PR campaign in first six months