OUR BRIEF
- Drive awareness and sales of the 75th anniversary edition of the Beano Annual
- Organise press launch of consumer licensed product range at ‘Beanotown’ on London’s South Bank
- Deliver valuable product placement across parenting, fashion and lifestyle media
OUR RESULTS
- The 75th Beano Annual was the best-selling annual of the year, beating One Direction
- 66 items of coverage for the Beano Annual in 6 weeks including BBC Breakfast, DPS in The Metro, Guardian, Absolute Radio, BBC Five Live, XFM and 9 regional BBC radio stations.
- 30 features in key Christmas gift guides (including The Guardian, The Independent, Evening Standard)
- 9 celebrity endorsements on Twitter, reaching 3.9m followers
- 129 product features in mainstream national and lifestyle media

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JP Murphy, DC Thomson