MELISSA & DOUG (FRANCE)

French PR & influencer campaign

Suspend, an exciting, balancing game, is a top-selling product in France for global toy company, Melissa Doug. Traditionally a family game played by parents with their kids, Suspend is also popular amongst millennials who love to play it whilst socialising in bars and board game cafés.

OUR ROLE

  • Raise awareness of Suspend in France amongst two audiences – parents and millennials
  • Drive sales at retail in the months leading up to Christmas
  • Create content that plays to the fun and suspenseful qualities of the game

OUR APPROACH

We managed Q4 product placement, targeting French Christmas gift guides. We identified parenting and millennial influencers, specifically specialist board gamers such as Les Jeux de Cece.

Our millennial photoshoot was themed around ‘cosy afternoon playing games’, ‘games evening with wine’ and ‘a young couple playing Suspend’.

OUR RESULTS

  • 80 pieces of coverage secured - total reach: 7.9million
  • Broadcast coverage across 44 stations (4m listenership)
  • Coverage in key lifestyle/women’s titles: La Jolie Maison, Femme Attitude, Au Feminin
  • Estimated social views (Instagram, Twitter and Facebook): 3.6m
  • Sales of Suspend on Amazon FR increased by 50+% in December
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