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Highlight: PR, Content Marketing, Social Media | Bath

Highlight: PR, Content Marketing, Social Media | Bath

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PR for Virtual Food FestivalNick Vellacott2021-08-26T16:23:23+01:00

CHARLIE BIGHAMS

PR for virtual food festival

Charlie Bigham’s creates delicious dishes for foodies putting in all the care and attention that you would if you were to cooking at home, and using top quality ingredients.

During the global pandemic, Bigham's sponsored the Wells Food Festival - the UK's largest virtual festival and market showcasing 150 artisan producers from the South of England.

OUR ROLE

  • Promote Wells Food Festival and its virtual line-up
  • Drive online traffic to the festival website
  • Highlight affinity between Charlie and festival’s artisan exhibitors
  • Support exhibitor recruitment from across the South of England

OUR APPROACH

Highlight generated news, features, local-interest stories, competitions and social posts – attracting foodies, plus stallholders.

We secured interviews for Charlie, who started out as an artisan producer, to talk about the festival as a ‘lifeline’ for small businesses.

VIPs at the cook-along Bigham’s Banquet included The Times, Sunday Times and GBBO’s Martha Collison.

OUR RESULTS

  • 2.4m reach via broadcast, national, consumer and trade media
  • Features in The Telegraph, Waitrose Weekend, delicious, GHK and Country Living
  • Charlie interviewed for William Sitwell’s Biting Talk, BBC Radio Solent and Bath Magazine
  • PR drove awareness, website traffic and event attendees
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