OUR BRIEF
- Generate quality coverage for The Queen’s Awards in national, regional and specialist media
- Highlight annual winners and drive interest from potential applicants
- Communicate benefits of entering and winning a Queen’s Award
- Drive traffic to the Queen’s Awards website and help increase applications
OUR RESULTS
- 650+ items of coverage in 6 months
- 1 in 5 articles included Queen’s Awards URL and/or hotline
- 43% of coverage included Queen’s Awards in headline
- Support from 30+ industry associations
- 2500 requests for applications generated by PR
- Highest number of Queen’s Awards applications for 11 years
Steve Brice, The Queen’s Awards Office