Making kids’ TV show chime with fans

Tickety Toc is a top-rated pre-school TV show airing on Nick Jr and Channel 5’s Milkshake!, with an extensive range of licensed products.


  • Drive tune-in for launch of second series on Nick Jr and C5 Milkshake!
  • Manage a high profile consumer product launch at retail
  • Launch and manage official social media channels for the brand


  • 14 ‘Pick of the Day’ TV reviews secured with 7.4m opportunities to see
  • 100+ press and celebrities attracted to product launch at Hamleys
  • Front page coverage with Mail Online 5 hours after event
  • 41 wider pieces of coverage (733 million exposure)
  • 5,000 new social media followers gained in 2 months
  • Dedicated Twitter party, resulting in #ChimeTime trending across the UK