Crafting awareness for lifestyle brand

TOFT is a luxury British craft brand making alpaca yarns plus knitting and crochet patterns for fashion accessories and soft toys. It also runs weekly craft workshops on its alpaca farm in Warwickshire.


  • Drive awareness of the TOFT brand, including its heritage, products and workshops
  • Drive sales of TOFT kits, yarns and made to order items
  • Drive attendance at TOFT workshops all year round


  • 100+ items of coverage in 5 months across national, parenting and craft media
  • Product placement in: Sunday Express, Yours Magazine, Mollie Makes, Prima Baby, Daily Express, The Lady, At Home
  • Features in: Country Homes & Interiors, Crafts Beautiful, Simply Homemade, Simply Crochet