Generating buzz for outdoor active toysNick Vellacott2020-05-26T15:38:22+01:00 WICKED Generating buzz for outdoor active toys The world’s largest manufacturer of returning boomerangs, Wicked specialises in fun, active, outdoor toys for kids and adults. OUR BRIEF Launch Wicked’s Socker Bopper Body Bubble Ball at London Toy Fair 2017 Drive retail pre-orders and consumer awareness Build the company’s Instagram community OUR RESULTS 3-minute ‘Battle of the Balls’ feature on ITV’s This Morning (2.8m estimated views) 1-minute feature on BBC 1 Newsround Coverage in The Guardian, The Daily Telegraph, plus BBC News Facebook (38.2m Likes) +1000% Instagram growth in 3 months COVERAGE HIGHLIGHTS Battle of the Balls 2017 London Toy Fair at Olympia in pictures Take a look at the UK's biggest Toy Fair Share...
