OUR BRIEF
- Launch Wicked’s Socker Bopper Body Bubble Ball at London Toy Fair 2017
- Drive retail pre-orders and consumer awareness
- Build the company’s Instagram community
OUR RESULTS
- 3-minute ‘Battle of the Balls’ feature on ITV’s This Morning (2.8m estimated views)
- 1-minute feature on BBC 1 Newsround
- Coverage in The Guardian, The Daily Telegraph, plus BBC News Facebook (38.2m Likes)
- +1000% Instagram growth in 3 months
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