When it comes to Easter, lots of people now look for non-chocolate gifts to offer their loved ones. We take a look at what kinds of toys are being bought and why.
Move over Cadbury’s: toys are the new Easter eggs!
kidult market
Why Grown-Ups Are the New Kids
The £1 Billion ‘Kidult’ Market Toy Brands Can’t Afford to Ignore Toys aren’t just for kids anymore. In 2023, the so-called ‘kidult’ market – adults indulging in play for nostalgia, stress relief, or creative expression – accounted for a whopping 28% of the total toy market. That’s nearly one in every three pounds spent on … Read More