SYLVANIAN FAMILIES

Re-igniting love for a classic toy

Launched in 1985, Sylvanian Families is a global toy brand, featuring collectable woodland animals, dolls’ houses and accessories.

OUR BRIEF

  • Recruit the next generation of 5 year olds to the brand
  • Engage with the ‘second generation’: original ‘80s fans who are now parents
  • Drive sales across the full range to encourage long-term collectors
  • Continue building a large social community and loyal Fan Club

OUR RESULTS

  • 450+ items of press coverage in 2016 (24m estimated reach)
  • 33% increase in sales; 66% increase in brand awareness amongst girls 4-12 years (UK)
  • 180k+ social media fans (52% growth YOY) + 5k+ paid fan club members
  • Winner Digital & Social Media Campaign PRCA DARE Awards 2016