Double whammy win for Highlight at CIPR 2023
It was another golden night for Highlight at this year’s CIPR South of England & Channel Islands PRide Awards, where we scooped two Golds for Best Consumer Relations Campaign and Best Integrated Campaign.
Supporting Swindogs: fetching premium coverage for charity
We helped raise £165,000 for Julia’s House Hospice promoting its Swindogs in The Big Dog Art Trail via PR, social media and influencer relations
Moose Toys appoints Highlight for creative campaigns
Moose Toys appoints Highlight for creative campaigns
TikTok Shop: How brands can build a social commerce store
What do you get when you cross one of the world’s most popular social media platforms and QVC-style home shopping?
The King’s Coronation: Crowning glory for brands
The coronation of King Charles III was a momentous event – and with a run up of brand activity culminating in a weekend of celebrations, we recap some key highlights and takeouts.
Why trends matter in 2023 food PR
Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands. Here is our low down of the top trends influencing the industry.
Top tips for boosting your corporate brand presence on LinkedIn
LinkedIn is an invaluable asset to your social media package. But, with so much noise, how do you craft the perfect presence? Here are our top tips.
Influencer marketing: how to build brand communities and engagement
Influencer marketing continues to be a powerful and dominant channel. Here’s part 1/2 of our guide to effective influencer marketing which delivers ROI.
Should my brand take on April Fool’s Day?
As the saying goes, laughter is the best medicine. And what better way to inject some humour into your brand than with an April Fool’s Day prank?
Working smarter: The impact of AI on the PR industry
While there has been resistance to AI in the past, PRs are now taking notice of the potential benefits it can bring to their daily lives. However, there is one question that overrules them all…
TikTok’s heart of gold and what brands can learn from it
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
What are the big food trends of 2023?
2023 is fast approaching, and that means a host of new food trends are taking root ready to become cult classics for the year to come. What will be worth the hype, and what will be consigned to the history books?
How to talk about sustainability when you’re not 100% sustainable
Wondering how best to communicate your business’s sustainability strategy? Here are a few useful tips – even if you’re not 100% sustainable.
Everything I know about PR (so far…)
I had only realised that I finally ‘broken into PR’ when I was on the other side of a careers fair table last week, giving advice to uni students about how to get into the PR industry. To round up what I’ve learnt so far (which is a lot) here’s my top 10…
What are the biggest toy trends for 2023?
Spielwarenmesse TrendCommittee – the organisation behind Nuremberg Toy Fair (Europe’s largest trade event) – recently talked to international experts, trend scouts, market researchers and the media to identify the big three global trends for 2023. Here’s what you need to know…
Highlight scoops two more Golds at the CIPR PRide Awards 2022
It was a double whammy win for Highlight at this year’s CIPR PRide Awards! PRide’s regional awards recognise the very best PR campaigns and practitioners across the South West and Channel Islands, and we are delighted to have scooped two gold accolades alongside two silver wins.
PR Job: Consumer AM/SAM for top FMCG brands
Are you a dynamic consumer PR Account Manager or Senior Account Manager looking to join a small yet mighty team based in Bath, working on fast-paced integrated campaigns for national and international brands? Here’s your chance.
What are the biggest trends in influencer marketing right now?
2022 State of Influencer Marketing reports have started to land, charting the official trends across 2020-2021 which have continued to play out this year. Here’s a recap of the big take-outs you need to know…
Goodfest 2022: How can we change the world?
Last week marked the return of Goodfest Cornwall, a two-day event exploring the themes of Triple A – Accessibility, Affordability and Authenticity. We’ve charted some of the big headlines here…
BLE 2022: The future is empowering, bright and pushing boundaries
Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…