Back in June, 72 balloon dog sculptures descended on Swindon for a 3 month charity arts trail called The Big Dog Art Trail. Our role? To launch the trail and drive public support via PR and social targeting a wide range of online, print and broadcast media.
During a three month campaign, we supported South West charity Julia’s House Hospice with its family-focused fundraising initiative. Drawing in 23,000 visitors, the trail raised over £165,000, and helped bring an estimated £3M to the town’s economy.
In coalition with Wild In Art, the trail featured the work of both local and famed artists who designed their own balloon-shaped dog.
It was all paws on deck for the kick-off media launch at Lydiard Park, resulting in multiple radio mentions, a 5 minute feature on the charity on BBC Points West and national picture stories in The Times and The Metro featuring charity patron Annabel Karmel.
Throughout the campaign we maintained a steady buzz of interest across Swindon and surrounding local areas, driving attendance and raising the profile of the charity. This involved influencer relations, a planned series of radio and TV interviews and a steady flow of regional print and online coverage.
Overall, we helped generate over 200 pieces of coverage for the Big Dog Art Trail, with estimated views of 5M across an audience of 150M. Our creative social content doubled its following across multi-channels, inclusive of Facebook, Instagram, X, and TikTok.
It was great to get so many tails wagging about this worthy campaign, and we’re proud to have helped raise so much money for such a great cause. Woof woof!