Events and launches for Baby & Parenting brands

Building trust, calm and connection

At Highlight PR, we design thoughtful brand experiences for baby and parenting audiences — events that gently immerse parents in your brand, reassure them about your values, and inspire trust.

Whether you’re launching a new product range, activating a character brand, or supporting a parenting service, our events bring your story to life in a way that’s emotionally intelligent and family-ready.

From pop-up experiences to influencer preview events and brand collabs, we help you create the kind of calm, credible touchpoints today’s parents are looking for.

Why Our Baby Brand Events Work

Parent-Led Planning

We understand the logistics and sensitivities involved in planning events for new and expecting parents — from accessibility and tone, to sensory experience and storytelling.

Purpose-Led Brand Focus

Our events always reflect your brand purpose — whether that’s nurturing confidence, championing sustainability, or making every day routines feel special.

Integrated with Wider Campaigns

We ensure your launch events link seamlessly with your PR, influencer and social activity — creating joined-up campaigns that maximise impact and budget.

Our Events & Launch Services for baby & Parenting brands include:

  • Launch planning and creative concept development
  • Venue sourcing and family-friendly experiential design
  • Brand partnership and co-hosted event coordination
  • Guest list curation (media, influencers, partners)
  • Content creation opportunities built into every event
  • Safe, inclusive and licensor-compliant production
  • Reporting on reach, engagement and retail uplift

Case study spotlight

Miffy – Calm, Creative Brand Collaborations

To build awareness for Miffy among new-gen parents, we supported a series of experiential partnerships — including brand activations with Maggie and Rose, Hilton Hotels, and TATE. These created multiple family-friendly physical touchpoints that introduced Miffy in a calm, trusted and culturally rich way.

Why Highlight PR?

  • Experienced in managing events for parents, babies and toddlers
  • Trusted by licensors, character IPs and family-facing FMCG brands
  • Strong at combining physical events with digital campaigns
  • Proven ability to attract media and influencer interest
  • Known for events that balance creativity with care

Want more parents to connect with your brand?

Let’s plan a launch that builds confidence and community — not just visibility.