Influencer marketing

Building more than reach

Highlight is an influencer marketing agency in Bristol, delivering campaigns with purpose, personality and commercial impact.

We help family-focused brands connect with trusted creators — from parenting influencers and family vloggers to foodies and lifestyle, Gen Z TikTokers — who bring your brand to life in a way that’s authentic, engaging and designed to drive action.

Whether you need a one-off gifting campaign, an ambassador programme or a cross-platform launch strategy, we deliver influencer activity that’s credible, compliant and content-rich.

Influencer marketing for toy brands

What sets us apart

Creator Network You Can Trust

We’ve built a strong network of family, food and lifestyle creators who get results — not just impressions. Every influencer we work with is vetted for tone, audience alignment and content quality.

Rights-Cleared, Repurposable Content

Our influencer campaigns are designed for integration — with content planned and cleared for reuse across social, paid and retail.

Brand-Safe and Licensing Compliant

We specialise in working with licensed character brands and regulated categories — managing approvals, messaging and brand visuals with care.

Performance-Led Planning

From UTM tracking and click-to-retail goals to campaign wrap-ups and insights, we make sure your influencer strategy delivers measurable ROI.

Our Influencer marketing services include:

  • Campaign strategy and planning
  • Influencer identification, vetting and briefing
  • Gifting and paid partnerships
  • Content rights negotiation and usage
  • Ambassador and always-on programmes
  • Coordination with media and shopper teams
  • Analytics and performance reporting

Our process

  • Brief & Objectives: We get to know your brand, your audience and your goals.
  • Strategy & Talent Match: We create the right influencer approach and shortlist creators.
  • Content Planning: We brief creators and manage all approvals and logistics.
  • Launch & Amplify: Content goes live, and we amplify where relevant.
  • Measure & Report: Clear reporting on reach, engagement and conversion.

Looking for an influencer marketing agency in Bristol?

Let’s build a campaign that moves the dial — not just the algorithm.