Healthy snacking, savvy shoppers, functional foods and authenticity – we explore the trends and patterns in consumers’ purchasing decisions and lifestyle choices most likely to have an impact on food and drink brands in 2018.
What does it take, these days, to make the leap into shopping baskets? How can your brand rise above its competition and strike a chord with consumers? A well-executed, honest and strategic PR for you in 2018.
Wessanen, the natural and organic food company that owns Clipper Teas, has invested £1.25 million in new equipment at its tea factory in Dorset as part of its plans to develop an overall Centre of Tea Excellence.
Team Highlight celebrated a triple-header of award wins at the 2017 South of England and Channel Island Pride Awards on Friday night – including winning ‘Best Use of Social Media’ for the third year running.
What do you stand for? What defines your brand? What’s your mission? Conscious consumers are looking for firms that do business the right way, and positive PR lies at the heart of this.
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.
Team Highlight is delighted to have been shortlisted in six categories at the 2017 CIPR South of England and Channel Islands PRide Awards, including the ‘Outstanding Small PR Consultancy’ honour.
The pioneering brand owned by Wessanen UK has unveiled a striking and contemporary new brand identity: a wooden spoon character, evocative of the brand’s delicious baked treats that are made, not manufactured.
It was a great night for Highlight at the 2017 PRCA DARE Awards South West and Wales, as our team picked up four top awards – including the highly coveted ‘Small Consultancy of the Year’ honour for the second year in a row.
Babease believes the exciting journey of food begins with the very first taste. Highlight’s role is to promote the company’s key differentiator in the marketplace – that Babease creates food for babies, not baby food.
A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.
Clipper, the Fairtrade and organic tea producer owned by Wessanen UK, has pledged £15,000 to support the running of Beaminster’s youth club for the next three years.
A Government-funded training provider that helps young people to build self-confidence, life skills and physical fitness through military principles has launched a new recruitment campaign: #BEINSPIRED.
Clipper Teas has dedicated record spend to an outdoor advertising campaign that celebrates the superior taste of its black tea range.
Wicked’s Socker Bopper Body Bubble Ball launched at London Toy Fair 2017. We worked non-stop to maximise Press Day and attract huge interest in this fantastically fun new offering.
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
Highlight is proud to have picked up another two industry awards at the 2016 CIPR PRide Awards for South of England and Channels Islands at a ceremony in Bristol for long-standing client Miffy.
Experiential marketing group BEcause has joined with Dublin-based agency Imagine. The new partnership sees Imagine rebranded as BEcause Ireland.
A free education provision for aspiring young fitness and exercise instructors has opened in Cardiff city centre and is now welcoming applications.
If content is king, then we reigned supreme at the 2016 UK Agency Awards, picking up the top prize alongside the BEcause Experiential Marketing team.