Waitrose’s vegan push, Instagram’s impact and Channel 4’s Bristol boost
A change of direction for Waitrose, a highly influential social network and a brave new direction for a national broadcaster. Highlight PR rounds up this week’s top stories.
Clipper celebrates world’s first plastic-free, non-GM and unbleached tea bag
This latest innovation from Clipper is driven by brand owner Wessanen UK’s wider mission to be connected to nature and minimise its environmental impact.
Charlie Bigham’s launches new vegetarian dishes
Charlie Bigham’s, creator of delicious meals to pop in the oven, has launched a range of dishes to appeal to the growing number of people going meat-free or following a flexitarian diet.
Tesco food waste, BBC’s leading women and Matilda at 30
A change for good, stories on food waste and women’s rights are leading the news headlines this week. We take a closer look at three topical news stories that have got us talking.
Media Trust, Grocery Wars and Bodyguard’s social success
From the battle of the supermarkets to a very timely social campaign, three news stories have got us talking this week. Let’s take a closer look.
Highlight wins UK Agency Award for #SylvanianFROW
The world’s smallest catwalk – delivered for beloved children’s brand Sylvanian Families – fought off stiff competition to be named ‘Best Integrated Campaign’ at 2018’s UK Agency Awards in London.
Highlight PR toy campaigns shortlisted for 4 awards
We’re delighted that Highlight PR’s campaigns for toy brands have been shortlisted for four categories at two prestigious awards in 2018: the UK Agency Awards and the CIPR South of England and Channel Islands Pride Awards.
Minerva’s Owls of Bath Sculptures Unveiled
Thirty giant Owl sculptures swooped onto Bath’s world famous Royal Crescent to launch the city’s newest sculpture trail, which begins this month.
Miffy’s world comes to life in stunning photoshoot
Alongside top interiors photographer Pete Helme, Highlight PR has created a stylish showcase of Miffy nursery accessories and interiors, including toys, interiors and homeware accessories.
Finding your brand’s tone of voice on social media
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
Sylvanian Families unveils world’s smallest fashion show
The media’s attention was well and truly captured this week by the launch the world’s smallest fashion show from EPOCH making toys, the company behind collectible toy brand Sylvanian Families, to launch its new Town range.
Family history licked: Living DNA solves baby mystery
A woman found abandoned in a blackberry bush as a baby has finally discovered the identify of her biological father after decades of searching, thanks to saliva from a 30-year-old postage stamp analysed by Living DNA.
A flying start for “Owls of Bath” Sculpture Trail
We had a hoot this week, launching Minerva’s Owls of Bath – the latest public art sculpture trail from the team behind Bath’s popular King Bladud’s Pigs trail 10 years ago.
6 big food and drink consumer trends for 2018
Healthy snacking, savvy shoppers, functional foods and authenticity – we explore the trends and patterns in consumers’ purchasing decisions and lifestyle choices most likely to have an impact on food and drink brands in 2018.
5 things PR can do for food and drink brands
What does it take, these days, to make the leap into shopping baskets? How can your brand rise above its competition and strike a chord with consumers? A well-executed, honest and strategic PR for you in 2018.
Wessanen makes major tea factory investment
Wessanen, the natural and organic food company that owns Clipper Teas, has invested £1.25 million in new equipment at its tea factory in Dorset as part of its plans to develop an overall Centre of Tea Excellence.
Third year of social success for Highlight at PRide
Team Highlight celebrated a triple-header of award wins at the 2017 South of England and Channel Island Pride Awards on Friday night – including winning ‘Best Use of Social Media’ for the third year running.
PR for ethical brands: why corporate values matter
What do you stand for? What defines your brand? What’s your mission? Conscious consumers are looking for firms that do business the right way, and positive PR lies at the heart of this.
5 winning brand partnerships with kid’s characters
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.
Highlight PR shortlisted for six CIPR Awards
Team Highlight is delighted to have been shortlisted in six categories at the 2017 CIPR South of England and Channel Islands PRide Awards, including the ‘Outstanding Small PR Consultancy’ honour.