Finding your brand’s tone of voice on social media
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
Sylvanian Families unveils world’s smallest fashion show
The media’s attention was well and truly captured this week by the launch the world’s smallest fashion show from EPOCH making toys, the company behind collectible toy brand Sylvanian Families, to launch its new Town range.
Family history licked: Living DNA solves baby mystery
A woman found abandoned in a blackberry bush as a baby has finally discovered the identify of her biological father after decades of searching, thanks to saliva from a 30-year-old postage stamp analysed by Living DNA.
A flying start for “Owls of Bath” Sculpture Trail
We had a hoot this week, launching Minerva’s Owls of Bath – the latest public art sculpture trail from the team behind Bath’s popular King Bladud’s Pigs trail 10 years ago.
6 big food and drink consumer trends for 2018
Healthy snacking, savvy shoppers, functional foods and authenticity – we explore the trends and patterns in consumers’ purchasing decisions and lifestyle choices most likely to have an impact on food and drink brands in 2018.
5 things PR can do for food and drink brands
What does it take, these days, to make the leap into shopping baskets? How can your brand rise above its competition and strike a chord with consumers? A well-executed, honest and strategic PR for you in 2018.
Wessanen makes major tea factory investment
Wessanen, the natural and organic food company that owns Clipper Teas, has invested £1.25 million in new equipment at its tea factory in Dorset as part of its plans to develop an overall Centre of Tea Excellence.
Third year of social success for Highlight at PRide
Team Highlight celebrated a triple-header of award wins at the 2017 South of England and Channel Island Pride Awards on Friday night – including winning ‘Best Use of Social Media’ for the third year running.
PR for ethical brands: why corporate values matter
What do you stand for? What defines your brand? What’s your mission? Conscious consumers are looking for firms that do business the right way, and positive PR lies at the heart of this.
5 winning brand partnerships with kid’s characters
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.
Highlight PR shortlisted for six CIPR Awards
Team Highlight is delighted to have been shortlisted in six categories at the 2017 CIPR South of England and Channel Islands PRide Awards, including the ‘Outstanding Small PR Consultancy’ honour.
Glorious new look for gluten-free Mrs Crimble’s
The pioneering brand owned by Wessanen UK has unveiled a striking and contemporary new brand identity: a wooden spoon character, evocative of the brand’s delicious baked treats that are made, not manufactured.
Highlight scoops four PRCA DARE awards
It was a great night for Highlight at the 2017 PRCA DARE Awards South West and Wales, as our team picked up four top awards – including the highly coveted ‘Small Consultancy of the Year’ honour for the second year in a row.
Vegetable-led baby brand Babease hires Highlight
Babease believes the exciting journey of food begins with the very first taste. Highlight’s role is to promote the company’s key differentiator in the marketplace – that Babease creates food for babies, not baby food.
Picture perfect: 5 top tips for Instagram success
A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.
Clipper Teas helps to save Beaminster Youth Club
Clipper, the Fairtrade and organic tea producer owned by Wessanen UK, has pledged £15,000 to support the running of Beaminster’s youth club for the next three years.
Military college launches ‘inspiring’ new campaign
A Government-funded training provider that helps young people to build self-confidence, life skills and physical fitness through military principles has launched a new recruitment campaign: #BEINSPIRED.
Clipper hits right notes with outdoor advertising
Clipper Teas has dedicated record spend to an outdoor advertising campaign that celebrates the superior taste of its black tea range.
No rest for the Wicked: a successful London Toy Fair
Wicked’s Socker Bopper Body Bubble Ball launched at London Toy Fair 2017. We worked non-stop to maximise Press Day and attract huge interest in this fantastically fun new offering.
PR for licensed characters: why it matters
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.