No rest for the Wicked: a successful London Toy Fair
Wicked’s Socker Bopper Body Bubble Ball launched at London Toy Fair 2017. We worked non-stop to maximise Press Day and attract huge interest in this fantastically fun new offering.
PR for licensed characters: why it matters
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
The art of writing for time-poor audiences
Our attention spans have never been smaller. In the face of a relentless stream of breaking news, and with mobile devices ever-present, there’s never been a better time to tell a story quickly.
Team Highlight scoops CIPR Gold and Silver awards
Highlight is proud to have picked up another two industry awards at the 2016 CIPR PRide Awards for South of England and Channels Islands at a ceremony in Bristol for long-standing client Miffy.
BEcause extends experiential reach into Ireland
Experiential marketing group BEcause has joined with Dublin-based agency Imagine. The new partnership sees Imagine rebranded as BEcause Ireland.
New Cardiff Sports Academy supports fitness fans
A free education provision for aspiring young fitness and exercise instructors has opened in Cardiff city centre and is now welcoming applications.
Highlight wins ‘Best Content Marketing’ with BEcause
If content is king, then we reigned supreme at the 2016 UK Agency Awards, picking up the top prize alongside the BEcause Experiential Marketing team.
Big growth for Welsh training provider MPCT
MPCT, the unique training organisation that champions an ‘active learning’ curriculum for young people, has achieved significant growth since relocating its headquarters to larger premises in Cardiff five years ago.
Aquabeads hooks new fans with Finding Dory stunt
Highlight PR’s consumer team took to London last week to run a fun game to mark the launch of Aquabeads’ new range of Finding Dory-themed products.
Will Young tests WWF-UK’s VR Tiger Experience
WWF-UK brand ambassador Will Young has become the first person to experience WWF-UK’s pioneering new VR campaign that highlights the plight of wild tigers, created by BEcause Experiential Marketing.
Bottersnikes coverage blitz on day of launch
Getting reviews of kids’ TV shows in national listings press can be a challenge. So we’re pretty pleased to have well and truly smashed it for Bottersnikes & Gumbles, a new kids’ animation launching tonight on CBBC at 6pm.
Highlight shortlisted for CIPR PRide and UK Agency Awards
Team Highlight is celebrating after being shortlisted for seven industry awards all within the same week, including ‘Outstanding Small Public Relations Consultancy’.
London press launch for Bottersnikes & Gumbles
The screening room at London’s Charlotte Street Hotel was bustling on Saturday 9 July for the UK premiere of Bottersnikes & Gumbles – a new kids’ TV animation series for 6-9 year olds launching on CBBC this month.
Clipper launches summer sampling drive with BEcause
BEcause Experiential Marketing has been hired to mastermind the live hit squad aspect of a three-tiered sampling campaign for Clipper Teas to position the brand as the “Queen of Greens.”
Forest of Imagination attracts over 10,000 visitors
Forest of Imagination has enjoyed its most successful year to date, attracting huge numbers to its fantastical forests, outdoor galleries and creative workshops.
A hat-trick of PRCA award wins for Highlight
The Highlight team is celebrating after picking up a trio of prestigious communications awards at 2016’s PRCA DARE Awards for the South West & Wales region.
How to effectively brief a PR agency
A crystal clear brief always pays off in the long run. When thinking about hiring an agency to support your brand, it’s invaluable to have the right kind of information handy from the very beginning.
Forest of Imagination takes root in Bath again
Featuring a playful programme of sensory installations, artworks, outdoor theatre and participatory creative activities, Forest of Imagination is returning to Bath for its third year.
Finding your brand’s tone of voice on social media
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
What makes a great editorial photograph?
A picture used to tell a thousand words. Now, in our fast-paced culture where the next story is just one quick swipe away, a striking visual is everything.