5 winning brand partnerships with kid’s characters
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.
Highlight PR shortlisted for six CIPR Awards
Team Highlight is delighted to have been shortlisted in six categories at the 2017 CIPR South of England and Channel Islands PRide Awards, including the ‘Outstanding Small PR Consultancy’ honour.
Glorious new look for gluten-free Mrs Crimble’s
The pioneering brand owned by Wessanen UK has unveiled a striking and contemporary new brand identity: a wooden spoon character, evocative of the brand’s delicious baked treats that are made, not manufactured.
Highlight scoops four PRCA DARE awards
It was a great night for Highlight at the 2017 PRCA DARE Awards South West and Wales, as our team picked up four top awards – including the highly coveted ‘Small Consultancy of the Year’ honour for the second year in a row.
Vegetable-led baby brand Babease hires Highlight
Babease believes the exciting journey of food begins with the very first taste. Highlight’s role is to promote the company’s key differentiator in the marketplace – that Babease creates food for babies, not baby food.
Picture perfect: 5 top tips for Instagram success
A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.
Clipper Teas helps to save Beaminster Youth Club
Clipper, the Fairtrade and organic tea producer owned by Wessanen UK, has pledged £15,000 to support the running of Beaminster’s youth club for the next three years.
Military college launches ‘inspiring’ new campaign
A Government-funded training provider that helps young people to build self-confidence, life skills and physical fitness through military principles has launched a new recruitment campaign: #BEINSPIRED.
Clipper hits right notes with outdoor advertising
Clipper Teas has dedicated record spend to an outdoor advertising campaign that celebrates the superior taste of its black tea range.
No rest for the Wicked: a successful London Toy Fair
Wicked’s Socker Bopper Body Bubble Ball launched at London Toy Fair 2017. We worked non-stop to maximise Press Day and attract huge interest in this fantastically fun new offering.
PR for licensed characters: why it matters
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
Team Highlight scoops CIPR Gold and Silver awards
Highlight is proud to have picked up another two industry awards at the 2016 CIPR PRide Awards for South of England and Channels Islands at a ceremony in Bristol for long-standing client Miffy.
BEcause extends experiential reach into Ireland
Experiential marketing group BEcause has joined with Dublin-based agency Imagine. The new partnership sees Imagine rebranded as BEcause Ireland.
New Cardiff Sports Academy supports fitness fans
A free education provision for aspiring young fitness and exercise instructors has opened in Cardiff city centre and is now welcoming applications.
Highlight wins ‘Best Content Marketing’ with BEcause
If content is king, then we reigned supreme at the 2016 UK Agency Awards, picking up the top prize alongside the BEcause Experiential Marketing team.
Big growth for Welsh training provider MPCT
MPCT, the unique training organisation that champions an ‘active learning’ curriculum for young people, has achieved significant growth since relocating its headquarters to larger premises in Cardiff five years ago.
Aquabeads hooks new fans with Finding Dory stunt
Highlight PR’s consumer team took to London last week to run a fun game to mark the launch of Aquabeads’ new range of Finding Dory-themed products.
Will Young tests WWF-UK’s VR Tiger Experience
WWF-UK brand ambassador Will Young has become the first person to experience WWF-UK’s pioneering new VR campaign that highlights the plight of wild tigers, created by BEcause Experiential Marketing.
Bottersnikes coverage blitz on day of launch
Getting reviews of kids’ TV shows in national listings press can be a challenge. So we’re pretty pleased to have well and truly smashed it for Bottersnikes & Gumbles, a new kids’ animation launching tonight on CBBC at 6pm.
Highlight shortlisted for CIPR PRide and UK Agency Awards
Team Highlight is celebrating after being shortlisted for seven industry awards all within the same week, including ‘Outstanding Small Public Relations Consultancy’.