Qatar Airways sensory experience transports shoppers around the globe with BEcause
Qatar Airways kicked off the launch of its new Birmingham flight route with a multi-sensory experiential activation, delivered by BEcause Experiential Marketing.
DARE to win: Highlight up for four PRCA awards
We’re thrilled to announce even more awards success: we’ve been shortlisted for four awards at the 2016 PRCA DARE Awards South West & Wales.
Highlight PR shortlisted for top national CIPR award
Highlight PR has been shortlisted for a CIPR Excellence Award for Best Education Communications Campaign for its work for MPCT.
Highlight up for Best PR Agency Award
More good news on the awards front this week: we’ve been shortlisted for Best Public Relations agency with Under 40 staff in the RAR Awards 2016.
Anniversary PR: make the most of your milestone
Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.
Highlight PR gets locked in a room
Team Highlight headed into Bristol for a team building exercise (and a bit of good old fashioned fun!) at Locked in a Room.
“Army triplets” grab media attention
The story of 16-year-old triplets Mirran, Connor and Lauren Duffy getting set to join the Army after studying at Farnborough Military Preparation College drew lots of national press interest this week.
Highlight shortlisted for PRmoment Awards
Highlight has been shortlisted for Social Media Campaign of the Year in the PRmoment Awards for our work on the 30th anniversary of Sylvanian Families.
Toy Fair 2016: a review
The Highlight team were back at Toy Fair again this year with our “born in the ’80s” client Sylvanian Families. They even bumped into former Spice Girl Mel C.
Five reasons why business blogging pays off
The humble blog is now one of the most powerful tactics within the content marketing toolkit, offering up big commercial benefits. Find out why.
More success for Highlight at UK Social Buzz Awards
Highlight’s consumer team enjoyed more awards success at the UK Social Buzz Awards for its work on both Miffy and Sylvanian Families campaigns.
Clipper campaign targets green tea considerers
Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new campaign for its green tea range to encourage consumers to ‘turn over a new leaf’ in 2016.
Effective PR strategy in a nutshell
An effective PR strategy is vital for success. Most business owners are short on time, so getting it right first time is essential. But where do you start?
What is content marketing?
Content marketing is on the rise. It’s little wonder. Content has never before had such an essential role to play for B2B and consumer marketers alike. But what exactly is it, and how does it work?
Social success for Highlight at PRide awards
We’re thrilled to announce we’ve won gold for ‘Best Use of Social Media’ in the 2015 South of England & Channel Islands PRide Awards (run by the CIPR).
Village ‘twinned’ with Sylvanian Families
After a national search and thousands of votes by fans, a picturesque village in Hampshire has been officially ‘twinned’ with Sylvanian Village.
Croydon Military Preparation College launches
A specialist training college that helps 16-19 year olds get fit and ready for employment, including rewarding careers in the Armed Forces, has been officially launched in Croydon.
Sports Academy supports young people in Wales
Aspiring sports coaches and fitness instructors in Wales can now benefit from the opening of a new MPCT Sports Academy in Tonyrefail, Rhondda Cynon Taf.
Survey reveals increase in quality time for families
A study commissioned by Tiny Pop has found that despite increasing demands, UK families now manage to enjoy more quality time together than ever before.
What’s next for Twitter?
The microblogging platform has announced both new features and redundancies as it evolves its offering. Highlight PR explores what Twitter’s future holds.