Content and social media for Food & Drink Brands

Telling a tasty story

At Highlight PR, we create content and manage social media channels for food and drink brands that want to engage modern consumers in meaningful ways.

Whether you're launching a new range, promoting better-for-you benefits, or building brand awareness in a competitive category, we help you stand out with visually appealing, value-led content that drives both interest and action.

From breakfast routines and weaning tips to snack swaps and shopper-ready content, we tailor our work to fit your tone of voice, audience mindset, and commercial goals.

6 of the biggest food and drink consumer trends for 2018 - Highlight PR

Why Our Work Resonates

Built on Consumer Insight

We create content that reflects how real families live, shop and eat — whether they’re looking for nutritious options, eco-friendly credentials or convenient meal hacks.

Designed for Retail Calendars

Our campaigns align with shopper peaks, product launches and seasonal food moments. We know how to generate thumb-stopping content when and where it matters most — across Instagram, TikTok, and beyond.

Flexible, Scalable Content Solutions

From social media toolkits for global rollout to a burst of creative assets for a UK activation, we scale our support based on your internal resource and market needs.

Our Content & Social Media Services for food and drink brands include:

  • Social content strategy and editorial calendar planning
  • Video and still content creation (reels, how-tos, stop motion, carousels)
  • Caption writing, community management and scheduling
  • Rights-cleared influencer content repurposing
  • Performance monitoring and monthly reporting
  • Brand toolkit and template development
  • Integrated planning across PR, influencer and paid ads

Case study spotlight

Whole Earth – Better Breakfasts Campaign

We supported Whole Earth’s mission to encourage healthier family breakfasts through a series of content assets, including recipe cards, short-form videos and parenting-friendly visuals. The content was used across Instagram, Facebook and paid channels to reinforce key health messages and retail relevance.

Charlotte Stirling-Reed Whole Earth

Why Highlight PR?

  • Proven success with organic, ethical and family-targeted food brands
  • Skilled in simplifying complex health or sustainability messaging
  • Able to coordinate with PR, shopper and influencer activity
  • Experience with cross-channel content delivery
  • Creative-led team with a strategic, commercially aware approach

Ready to serve up a smarter social strategy for your food brand?

Let’s create content that’s worth sharing — and worth adding to the basket.