Content and social media for Toys and Games

Fuelling Engagement and Ispiring Play

At Highlight PR, we create social media content for toys and games brands that want more than just likes — they want real connections with their audiences.

From playful preschoolers to imaginative tweens and informed parents, we help brands tell stories that matter, showcase products in their best light, and build long-term engaged social communities.

Whether you're launching a new toy, nurturing a brand world, or supporting a key retail window, we deliver social-first content that’s imaginative, visually strong, and results-focused.

Why Toy Brands Choose Highlight for social & content

We Understand the Power of Play

Our team knows what engages children and reassures parents. We create content that taps into imagination, interactivity and educational value — while keeping every post on-brand and age-appropriate.

Social Strategy Built Around Retail Moments

From Toy Fair to Easter gifting and Christmas wish lists, we plan and execute content that aligns with your seasonal calendar and retail strategy — boosting relevance, visibility and click-throughs.

Creative Content at Every Level

Whether you need a single campaign or always-on channel management, we offer content production, UGC campaigns, influencer integration and paid support — giving you flexibility and consistency.

Our Content & Social Media Services for Toy Brands include:

  • Organic and paid social media strategy
  • Channel planning and community management
  • Asset creation: stop-motion, reels, short-form video, static and carousel posts
  • Copywriting and creative content development
  • UGC and influencer content integration
  • Monthly content calendars and performance reporting
  • Creation & management of paid ads across Facebook, Instagram and TikTok

Case study spotlight

Melissa & Doug – The Barber Set Campaign

To support the launch of Melissa & Doug’s new role-play Barber Set, we created a series of short-form social videos and stop-motion clips that showed children in imaginative play. Content was designed for use across owned channels, PR, and paid — balancing functionality with fun.

Case study spotlight

Thready Bear – Social Storytelling for an Interactive Toy

We worked with Michael Rosen to bring this lovable, interactive plush toy to life through an original content series. Episodes were shared on YouTube and repurposed across Instagram and Facebook to engage parents with storytelling-led content designed for sharing.

Why Highlight PR?

  • Deep toy sector expertise across content, social and PR
  • Trusted by brands like Melissa & Doug, Moose Toys and Miffy
  • Skilled in child-safe, licensing-compliant content delivery
  • Able to support global markets with scalable toolkits and templates
  • Creative-led team with a strong commercial mindset

Want to level up your toy brand’s content strategy?

Let’s create scroll-stopping content and build a community that loves to play.