Events and launches for Licensed Characters

Delivering WOWs, coverage and connections

At Highlight PR, we bring licensed characters to life through immersive, culturally relevant brand experiences that win hearts — and headlines.

Whether you’re launching a new product range, promoting a retail collaboration, or supporting a character anniversary, we design and deliver IP-safe, family-first events that engage audiences and support your wider marketing goals.

From playful pop-ups to experiential stunts and branded fan moments, we help licensors and licensees create launch activations that are creative, compliant and completely unforgettable.

Why we get character launches

IP-Led Thinking

We understand the processes, tone of voice guidelines and visual identity standards that come with working on character IP. Every concept we pitch — and every asset we create — is rooted in deep respect for the brand.

Designed to Work Across Channels

Our events are built to earn coverage, generate shareable content and drive shopper engagement. Whether your priority is media buzz, influencer content or sell-through, we plan accordingly.

From Fan Love to Retail Lift

We deliver experiences that surprise and delight — but we also know how to deliver commercial outcomes. Our campaigns regularly support product launches, increase footfall, and feed retailer or DTC campaigns.

Miffy's 60th birthday party

Our Events & Launch Services for Licensed Characters include:

  • Creative concept development and brand-safe event design
  • Licensor liaison and asset approval management
  • Full production, venue sourcing and family-focused logistics
  • Guest management: media, influencers and superfans
  • On-site filming and content planning
  • Integration with PR, influencer and retail strategies
  • Performance reporting, link tracking and coverage summary

Case study spotlight

Miffy – Chinese New Year in London’s Chinatown

To celebrate Lunar New Year and boost visibility for Miffy in the UK, we created a character-led partnership with Chinatown London. Miffy met fans, appeared on banners and signage across the district, and featured in content captured by families and influencers. The event connected the brand with themes of luck, kindness and calm — reaching a new generation through cultural relevance.

Case study spotlight

Bluey – 3-in-1 Airplane at Bestival

To support the launch of Bluey’s 3-in-1 airplane playset, we helped create a giant Bluey replica airplane at family festival Camp Bestival, designed for maximum shareability across Instagram and TikTok. Supported by a strategic influencer campaign, the activation combined humour, nostalgia and family fun — driving visibility and sales at the festival and beyond.

Why Highlight PR?

  • Proven success activating licensed characters through content-rich events
  • Trusted by licensors to manage brand usage and messaging responsibly
  • Able to work across retail, PR, influencer and international teams
  • Experienced in event production for preschool, tween and family audiences
  • Strong track record across both commercial IPs and heritage character brands

Need to create a launch event that does your character brand justice?

We’ll help you strike the perfect balance of brand integrity, creative energy and audience delight.