Influencer marketing for Licensed Characters

Delivering Fame, Fandom and Family Reach

At Highlight PR, we help licensed character brands build excitement and emotional connection through influencer campaigns that celebrate what fans love most.

Whether you’re working with a preschool classic, an entertainment IP, or a fast-rising collectible, we know how to protect your brand while making it relevant to today’s families, parents and kids.

From unboxings and storytelling to TikTok skits and pop culture collabs, our influencer marketing for licensed characters combines strategic oversight with creative flair — helping you stay on-brand while breaking through.

Why Our Character campaigns stand out

Deep Experience in IP Management

We understand the approval layers, content restrictions and brand sensitivities involved in licensed character work — and we build influencer campaigns that respect brand guidelines while still engaging audiences.

Smart Creator Pairings

We match your IP with creators who are credible, relevant and relatable — from parenting influencers to family vloggers and toy testers — ensuring a natural fit that builds fan trust and brand credibility.

Multi-Platform Thinking

From TikTok series to Instagram reels and YouTube episodes, we ensure influencer content is optimised for platform, purpose and audience — and aligned with your broader campaign or launch strategy.

Influencer marketing for toy brands

Our Influencer Marketing Services for Licensed characters include:

  • Influencer strategy and campaign planning
  • Licensing and IP-compliant briefing
  • Rights-cleared content for paid and retail use
  • Unboxings, skits, family interactions and challenges
  • Integrated activation across social and PR
  • Support for retail promotions and new product launches
  • Global rollout and toolkit support

Case study spotlight

Despicable Me 4 – Minions Fart Blaster Campaign

To mark the release of Universal Studios’ new Minions film, Despicable Me 4, we teamed up with LadBaby and his sons to prank mum in Smyths Toys using Moose Toys’ new Ultimate Fart Blaster. The campaign mixed humour, surprise and product placement in a way that landed with families — driving 31,000 retailer link clicks.

Why Highlight PR?

  • Trusted by licensors, licensees and retailers alike
  • Skilled in working with approval-heavy brands and guidelines
  • Experts in imaginative, creative content that gets cut through
  • Experts in influencer usage rights and repurposing
  • Proven ability to coordinate across marketing, legal and retail teams

Need an influencer campaign for your character brand?

We’ll help you get it right — with the right creators, the right message, and results your stakeholders will love.