Trade & Consumer PR for Food & Drink Brands
Feeding Fame, Relevance and Sales
We help food and drink brands stand out in a saturated market — combining earned media expertise with powerful storytelling and a deep understanding of modern consumer behaviours. Whether you’re promoting organic ingredients, ethical values, or exciting new formats, our campaigns help food and drink brands become household favourites.
We’ve delivered creative, purpose-led campaigns for baby food, breakfast spreads and better-for-you brands — always designed to make your message stick and your products fly off shelves.
Our Food PR Approach
Insight-Led Campaigns
We start with what matters to your consumer — health, flavour, ethics, fun — and build stories and strategies that speak to their needs and values.
Multi-Audience Targeting
From nutrition-conscious parents to foodie influencers and retail buyers, we know how to reach and engage the people who matter most to your growth.
Retail-Driven Thinking
We ensure our campaigns support your commercial goals — whether that’s supporting listings, driving trial, or increasing online conversions.
Our Food & Drink PR Services Include:
- Media relations across consumer, health and trade press
- Brand and NPD storytelling
- Award entries and accreditation PR
- Influencer sampling and gifting
- Seasonal campaign development
- Thought leadership for founders and experts
- Toolkit creation for global markets
Case study spotlight
Whole Earth – Better Breakfasts Campaign
To reposition Whole Earth as a brand with purpose, we created a “Better Breakfasts” campaign centred on sustainability, protein and family-friendly habits. Coverage across national media helped strengthen the brand’s health positioning and ethical credentials.
Insights from our blog
Why Highlight PR?
- Trusted by ethical, organic and family-focused food brands
- Strong experience across both challenger and household names
- Skilled at combining product benefits with bigger brand purpose
- Results-focused approach aligned with sales and shopper goals
Looking to spice up your PR strategy?
Let’s create a food and drink PR campaign that makes people take notice — and take action.
